Consolidated Business Services (CBS) has selected the AI-native Calix One platform and Calix Agent Workforce Cloud to extend and accelerate its differentiated experiences strategy for eight rural broadband cooperatives across Oregon. By leveraging secure agentic capabilities, CBS aims to make its member cooperatives more competitive, lower costs, and scale the impact of marketing, support, and operations teams. This investment is designed to grow individual brands and increase value for local communities across residential, business, and multi-dwelling unit (MDU) properties.

The eight member cooperatives supported by CBS include DirectLink, Stayton Cooperative Telephone Company, Gervais Telephone Company, Scio Mutual Telephone Association (SMTA), Beaver Creek Cooperative Telephone Company, Clear Creek Communications, Pioneer Connect, and St. Paul Cooperative Telephone Association. CBS has a 10-year record of driving business outcomes with the Calix platform. Notable achievements include DirectLink exceeding SmartBiz business subscriber adoption expectations by 64 percent and SMTA enhancing service quality by launching Calix GigaSpire appliances to streamline delivery of Wi-Fi 6E experiences.

Strategic Implementation

CBS members will utilize the Calix One platform across marketing, support, and operations teams to achieve specific operational goals. The implementation focuses on scaling subscriber acquisition, reducing churn through proactive support, and lowering costs via agentic operations. Additionally, members can access SmartMDU to simplify the delivery and management of broadband services across MDU properties, enabling cooperatives to extend connected experiences into new environments.

Operational Benefits

The adoption of Calix One is expected to deliver several key benefits to the member cooperatives:

Paul Hauer, president and chief executive officer at CBS and DirectLink, emphasized the transformative potential of the partnership. "Throughout our partnership with Calix, particularly over the past five years, we’ve worked to help rural cooperatives build and share expertise," Hauer said. "As AI delivers an unprecedented opportunity for transformation across our industry, the Calix One platform, agentic workflows, and collaborative agents will only accelerate how our members deliver secure, connected experiences that outperform larger competitors."

September Danforth, director of marketing at CBS, highlighted the collective benefits for members. "Marketing agents will help us connect with members in ways that simply weren’t possible before—from hyper-personalized communications to more relevant and timely campaigns that strengthen engagement and loyalty," Danforth said.

Garden Valley Technologies (GVT) is extending its investment in the AI-native Calix One platform and Calix Agent Workforce Cloud to accelerate campaign planning and audience segmentation. This strategic move builds on the member-owned cooperative’s 18+ years of partnership with Calix, aiming to scale subscriber experiences across residential and business markets. By leveraging secure agentic workflows, GVT seeks to further transform its go-to-market strategy following significant operational gains.

The provider has achieved a nearly 8 percent lift in average revenue per user (ARPU) over the past year and driven take rates of 62 percent through differentiated SmartLife experiences and the Calix Success organization. Specific operational highlights include an 8X increase in the adoption of the "Connected Home" package and a 5X increase in SmartBiz adoption among local small businesses in under two years. GVT continues to deliver free public Wi-Fi across 13 locations.

Heidi Haaven, chief marketing officer at Garden Valley Technologies, stated that the company saw an opportunity to build on its momentum as it grew ARPU and take rates. She emphasized that with the power of the Calix One platform and engagement with Calix Success, GVT aligned its teams, offers, and execution around subscriber-valued experiences while streamlining targeted campaign delivery. The company looks forward to deploying marketing agents to further accelerate audience segmentation and targeting.

Jonathan Lindsell, chief customer officer at Calix, noted that GVT demonstrates how service providers can execute go-to-market transformation faster by connecting data and teams to deliver consistent, measurable outcomes. He added that leveraging the Calix One platform with support from Calix Success has established a scalable, repeatable approach, positioning GVT to capitalize on agentic AI opportunities.

Key Metrics