Capri Global Capital Limited has launched an integrated brand campaign featuring acclaimed actor Nayanthara, aiming to reinforce its position as a trusted financial partner for everyday Indians. The campaign, unveiled on August 05, 2026, is built around two distinct themes: #DreamsGetWings for the brand film and #TryCapriGoldLoans for the gold loan segment. This strategic move seeks to deepen emotional connections with customers across Southern India by highlighting accessible, transparent, and customer-centric lending solutions.

The brand film celebrates the aspirations of diverse groups, including farmers, entrepreneurs, artisans, and working professionals, positioning Capri Loans as an enabler of timely financial support. Concurrently, the Gold Loan film encourages customers to view gold not merely as jewellery but as a valuable financial asset. Through Nayanthara’s portrayal, the campaign emphasizes a transparent, respectful, and secure lending process that offers quick access to funds with dignity and peace of mind.

Campaign Strategy and Reach

The integrated campaign employs a comprehensive multimedia strategy spanning television, print, and digital platforms. It is supported by social media engagement and prominent on-ground visibility to ensure a consistent brand experience across all customer touchpoints. The films are available in multiple regional languages to maximize reach and resonance.

Commenting on the initiative, Nishant Gehlot, Head – Marketing at Capri Global Capital Limited, stated that the campaign begins with the belief that access to right financial support empowers people to move forward with confidence. He noted that Nayanthara brings authenticity and warmth to the narratives, reinforcing the company’s promise of trust, respect, and customer-first service.

What the Numbers Show

As of June 30th, 2026, Capri Global Capital Limited reported an Asset Under Management (AUM) of over ₹40,000 crores. The company serves a customer base of over 7.6 Lakhs through a network of 1,400+ branches. Its workforce comprises 13,700+ employees operating pan-India. These metrics underscore the scale at which the new branding efforts are being deployed, targeting further growth in its retail-focused segments.

Business Segments

Capri Loans operates as a diversified Non-Banking Financial Company (NBFC) with four primary lending segments: Gold Loans, MSME Loans, Construction Finance, and Housing Loans. The housing loan business is offered through its 100% subsidiary, Capri Global Housing Finance Limited (CGHFL). Additionally, the company engages in fee-based businesses, including insurance distribution via a corporate agency license and car loan distribution through its subsidiary, Capri Loans Car Platform Private Limited (CLCPPL).

Capri Global Capital Limited delivered a record quarterly profit after tax (PAT) of ₹353 crore for Q1FY27, marking a 102% year-on-year increase from ₹174.9 crore in the corresponding period of FY26. During its earnings conference call held on July 29, 2026, Managing Director Rajesh Sharma announced an upward revision of the assets under management (AuM) target to ₹65,000 crore by FY28. This guidance reflects robust demand across retail lending verticals, particularly gold loans which grew 111% YoY, and improved operational efficiency driven by AI integration. The company’s consolidated AuM reached ₹40,112 crore, up 62% YoY, while net interest income surged 79% to ₹736 crore.

The financial performance was bolstered by margin expansion and scale economies. Blended spreads on net advances improved to 7.8%, up from 6.7% in Q1FY26, driven by a higher share of high-yield products like gold loans. Non-interest income rose 28% YoY to ₹217 crore, contributing 23% to net total income, largely due to fee income from insurance distribution (₹42 crore) and car loan distribution. Operating expenses increased modestly, resulting in a cost-to-income ratio improvement to 44.2% from 49.4% in Q4FY26. Pre-provision operating profit jumped 71% YoY to ₹532 crore.

Segment Performance and Expansion

Gold loans emerged as the primary growth engine, with AuM reaching ₹19,179 crore, a 13% quarter-on-quarter increase despite volatility in gold prices. The branch network for gold loans stood at 1,000 locations, with productivity rising to ₹19 crore per branch from ₹17 crore in the previous quarter. Management plans to add over 150 branches by the end of Q2FY27 and approximately 400 branches by December 2026, focusing on Southern and Eastern India. MSME AuM grew 24% YoY to ₹6,779 crore, while housing finance AuM rose 42% YoY to ₹7,815 crore. Construction finance AuM also expanded 40% YoY to ₹6,332 crore.

Technology and Asset Quality

The company highlighted significant advancements in its technology stack, including a collaboration with OpenAI to deploy enterprise-grade generative AI across business functions. The AI platform analyzed 6.7 lakh customer calls in the last quarter of FY27, enhancing underwriting and collection strategies. Asset quality remained resilient with a Gross Stage 3 ratio of 1.1% and Net Stage 3 ratio of 0.6%. Gold loan gross NPA stood at a low 0.3%. Provision coverage ratio on consolidated loans was 43.3%, with specific focus on maintaining a 70% PCR for construction finance.

What the Numbers Show

A key analytical observation is the decoupling of expense growth from asset expansion. While AuM grew by 62% YoY, operating expenses rose at a slower pace, indicating strong operational leverage. This efficiency gain, combined with yield improvements from the gold loan portfolio, allowed PAT to more than double despite a challenging macroeconomic environment. The shift towards a higher proportion of gold loans (now nearly 48% of AuM) is expected to sustain spreads around 7.8%-8.0%, supporting the management’s target of 19%-21% Return on Average Equity (RoAE) by FY28.