Capri Loans appoints Nayanthara to boost South India presence
Capri Global Capital Ltd has appointed actor Nayanthara as brand ambassador to strengthen its presence in South India, joining existing ambassador Pankaj Tripathi. The NBFC, with an AUM of over Rs 36,600 crores, aims to build deeper customer connections and enhance brand recall in the region.

*this image is generated using AI for illustrative purposes only.
Capri Global Capital Ltd has appointed acclaimed actor and entrepreneur Nayanthara as its brand ambassador to strengthen its expansion into South India. The company, operating under the brand name Capri Loans, aims to leverage this partnership to build stronger emotional connections with customers in one of the country's most dynamic economic regions. This move is part of the NBFC's broader strategy to enhance brand recall and reinforce its promise of being a trusted financial partner.
Nayanthara joins acclaimed actor Pankaj Tripathi, who continues his association with the brand. Together, the ambassadors represent the company's vision of creating deeper resonance with diverse customer segments across India. The partnership marks a significant milestone in Capri Loans’ brand evolution, reinforcing its commitment to building a trusted, inclusive and locally relevant financial services brand.
Rajesh Sharma, Managing Director, Capri Global Capital Limited, stated that the company believes every financial journey begins with trust. He highlighted that Nayanthara embodies values of integrity, resilience, authenticity and an unwavering commitment to excellence, making her a natural fit for the brand. The actor expressed delight in partnering with a brand focused on making financial services accessible and empowering people to achieve their aspirations.
South India is characterised by a thriving MSME ecosystem, entrepreneurial spirit and rising demand for formal financial services. By partnering with one of the region's most influential personalities, Capri Loans intends to tap into this potential. The company serves a customer base of over 6.9 Lakhs through a network of 1,400+ branches and more than 13,700+ employees.
Key Business Metrics
| Metric | Value |
|---|---|
| Assets Under Management (AUM) | Over Rs 36,600 crores |
| Customer Base | Over 6.9 Lakhs |
| Employee Count | More than 13,700+ |
| Branch Network | 1,400+ |
About Capri Global Capital Ltd
Capri Global Capital Limited is a well-diversified retail focused Non-Banking Financial Company listed on the BSE Limited and the NSE Limited. Capri Loans offers a wide range of secured and collateralized loans across four primary lending segments: MSME Loans, Gold Loans, Construction Finance and Housing Loans. The Housing Loans segment is offered through its 100% subsidiary, Capri Global Housing Finance Limited.
Historical Stock Returns for Capri Global Capital
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.26% | -5.18% | +12.91% | +45.28% | +34.12% | +96.82% |
How will Capri Loans measure the effectiveness of this brand ambassadorship in terms of customer acquisition and market share in South India?
Does this partnership signal a shift in Capri Global's capital allocation strategy towards increasing its branch density specifically in southern states?
What specific product tailoring or localized financial solutions does Capri plan to introduce to cater to the unique MSME ecosystem of South India?


































