NewsBrigade Hotel Ventures' Grand Mercure Mysuru Celebrates 10 Years, Announces ₹1,000 Crore Karnataka Investment PlanBrigade Hotel Ventures' Grand Mercure Mysuru Celebrates 10 Years, Announces ₹1,000 Crore Karnataka Investment Plan
Brigade Hotel Ventures Limited marked the 10th anniversary of Grand Mercure Mysuru on May 9, 2026, unveiling a ₹1,000 crore Karnataka investment plan covering new projects and asset modernization. The company also launched its Vision 2031 strategy, targeting ~1,700 new keys over five years supported by ₹3,600 crore in capital investment, as it looks to scale its nine-hotel, 1,604-key portfolio across South India.
*this image is generated using AI for illustrative purposes only.
Brigade Hotel Ventures Limited (BHVL) celebrated the 10th anniversary of its flagship Grand Mercure Mysuru property on May 9, 2026, marking a decade of operations in the heritage city. On this occasion, the company outlined an ambitious roadmap for Karnataka, anchored by an investment outlay of around ₹1,000 crores over the next five years. The plan covers significant investment in new projects alongside modernization of existing assets, aligned with the evolving demands of experiential tourism.
Grand Mercure Mysuru: A Decade of Operations
Since its inauguration in 2016, Grand Mercure Mysuru has established itself as a significant hospitality landmark in Karnataka. The 146-key property has blended French elegance with Karnataka's royal heritage, earning recognition as a Green Key certified establishment for its sustainability practices. Over the past ten years, the hotel has built a direct and indirect employment base and has become a prominent destination for the world-famous Dasara festivities.
Key highlights of the Grand Mercure Mysuru property are summarised below:
| Parameter: | Details |
|---|---|
| Inauguration Year: | 2016 |
| Room Keys: | 146 |
| Certification: | Green Key certified |
| Positioning: | Cultural landmark, heritage and luxury leisure |
| Notable Event Association: | Dasara festivities |
Leadership Perspectives
Speaking at the anniversary event in Mysuru, Nirupa Shankar, Managing Director, BHVL, highlighted the city's strategic importance to the company's growth narrative. She noted that Mysuru has transitioned from a weekend getaway destination into a robust business and heritage hub, and described the decade in Mysuru as a "powerful proof of concept" for integrating international hospitality standards into a heritage-rich, Tier-II environment. She added that the success achieved in Mysuru has provided the company with the operational confidence and financial blueprint to scale its footprint across Karnataka.
Vineet Verma, Director, BHVL, emphasized that the company's growth in Mysuru is built on sustainability and community integration. He noted that Grand Mercure Mysuru was BHVL's first major step in demonstrating that its hospitality model could thrive outside Bengaluru, and that the city has helped build a talent pipeline and a sustainable vendor ecosystem now being mobilized for upcoming projects in South India.
Vision 2031: Expansion Strategy
Alongside the Karnataka investment announcement, BHVL has launched its "Vision 2031" strategy, targeting a doubling of its room inventory. The plan involves adding approximately 1,700 new keys over the next five years, supported by a capital investment of ₹3,600 crore.
| Strategic Parameter: | Details |
|---|---|
| Strategy Name: | Vision 2031 |
| New Keys Planned: | ~1,700 keys |
| Capital Investment: | ₹3,600 crore |
| Karnataka Investment Outlay: | ~₹1,000 crores |
| Investment Horizon: | Next five years |
About Brigade Hotel Ventures Limited
BHVL is an owner and developer of hotels in key cities in India, primarily across South India, and is described as the second largest owner of chain-affiliated hotels and rooms in South India as of 2025. The company is a subsidiary of Brigade Enterprise Limited (BEL), one of the leading Indian real estate developers. BHVL currently operates a portfolio of nine hotels across Bengaluru (Karnataka), Chennai (Tamil Nadu), Kochi (Kerala), Mysuru (Karnataka), and GIFT City (Gujarat), with a combined inventory of 1,604 keys. The hotels are operated by global hospitality companies including Marriott, Accor, and InterContinental Hotels Group, spanning upper upscale, upscale, upper-midscale, and midscale segments. Facilities across the portfolio include fine dining and specialty restaurants, MICE venues, lounges, swimming pools, outdoor spaces, spas, and gymnasiums.
This disclosure was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, and filed with both the National Stock Exchange of India Limited and BSE Limited on May 9, 2026.
Which specific Tier-II cities in Karnataka and South India are being targeted for BHVL's new hotel projects under Vision 2031, and what hospitality brands are likely to be partnered with?
How does BHVL plan to finance the ₹3,600 crore capital investment — through debt, equity raises, or support from parent company Brigade Enterprise Limited?
Given the growing competition in South India's hospitality sector, how might BHVL's expansion impact its occupancy rates and revenue per available room (RevPAR) across its existing portfolio?
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