Bosch North America sales rise 4% to $18.8 billion in 2025
Bosch reported $18.8 billion in North American sales for 2025, a 4% increase driven by growth across Mobility, Consumer Goods, Energy and Building Technology, and Industrial Technology sectors. The company expanded its U.S. manufacturing footprint and advanced its AI and software portfolios. Globally, Bosch targets 2–5% sales growth and a 4–6% EBIT margin for 2026.

*this image is generated using AI for illustrative purposes only.
Bosch achieved sales of $18.8 billion USD in North America for 2025, representing a 4% year-on-year increase, as all four business sectors posted growth despite global economic challenges. The company, which is celebrating its 120th anniversary in the United States in 2026, continues to view the region as a primary driver for its global 2030 strategy. Bosch aims for North America to represent 20% of its global turnover.
2025 Financial Performance
The company's performance was bolstered by its diversified portfolio. The Mobility business sector achieved $11.4 billion USD in sales, up from $10.8 billion USD in 2024. The Consumer Goods sector, comprising Home Appliances and Power Tools, recorded third-party sales of $3.5 billion USD, an increase from $3.4 billion USD in the previous year. The Energy and Building Technology sector posted $2.5 billion USD in sales, while Industrial Technology reported sales of $1.4 billion USD, up from $1.3 billion USD in 2024.
Sales by Business Sector (2025)
| Business Sector | Sales (USD) | 2024 Sales (USD) |
|---|---|---|
| Mobility | $11.4 billion | $10.8 billion |
| Consumer Goods | $3.5 billion | $3.4 billion |
| Energy and Building Technology | $2.5 billion | Not Provided |
| Industrial Technology | $1.4 billion | $1.3 billion |
Strategic Investments and Manufacturing
Bosch operates 20 sites with manufacturing operations across the U.S., supporting all four business sectors. In 2025, the company closed a major acquisition to expand its Home Comfort group and opened a $130 million USD expansion of its Power Tools facility in Lincolnton, North Carolina. Construction continued for the planned $1.9 billion USD transformation of the Roseville, California, site into a facility for silicon carbide semiconductors.
Innovation and Product Development
The company focused on artificial intelligence and software solutions across its portfolio. Bosch Mobility introduced an AI extension platform and an AI cockpit at CES 2026, alongside a software-driven comfort stop feature for vehicles. In Consumer Goods, the company launched the first cordless stick vacuum for the North American market and the Bosch Cook AI concept. The Industrial Technology sector expanded into Controlled Environment Agriculture and advanced cryopump technology for hydrogen infrastructure.
Global Outlook
Globally, Bosch reported sales revenue of 91.0 billion euros ($102.8 billion USD) for the 2025 business year, a slight increase from 90.3 billion euros in 2024. The company plans for sales growth of 2–5% and an EBIT margin from operations of 4–6% for 2026. Investments in research and development and capital expenditure remained high, reaching approximately 12 billion euros in 2025.
Historical Stock Returns for Bosch
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.60% | -0.52% | -1.52% | +3.20% | +19.08% | +137.95% |
How will the completion of the $1.9 billion silicon carbide semiconductor facility in Roseville impact Bosch's market share in the EV supply chain?
What specific strategies will Bosch employ to increase North America's contribution to global turnover from current levels to the targeted 20% by 2030?
How will the integration of AI platforms in the Mobility sector influence Bosch's competitive positioning against traditional automotive suppliers and tech entrants?


































