BharatRohan Expands Drone Services Through Strategic Partnership with Agri-Input Dealers
BharatRohan Airborne Innovations Limited announced strategic expansion of its dealer-led network during annual Dealers Meet on March 17, 2026, with nearly 200 agri-input dealers from Uttar Pradesh participating. The company is helping dealers transition from product distributors to solution providers, offering crop monitoring and drone spraying services. BharatRohan is extending its Pragati Card to strengthen dealer-farmer engagement and has introduced performance-driven incentives to accelerate service adoption in precision agriculture.

*this image is generated using AI for illustrative purposes only.
BharatRohan Airborne Innovations Limited has announced a strategic expansion of its dealer-led network to accelerate the growth of its drone services and PRAVIR bio-products business. The announcement was made during the company's annual Dealers Meet held at Clarks Avadh, Lucknow, on March 17, 2026, which witnessed participation from nearly 200 agri-input dealers from across Uttar Pradesh.
Strategic Partnership Details
The company aims to work closely with its dealer partners to improve access to crop monitoring and drone spraying services for farmers. BharatRohan is helping dealers expand their role from product distributors to solution providers, enabling them to offer a wider range of services to farmers in their regions.
| Partnership Focus: | Details |
|---|---|
| Event Date: | March 17, 2026 |
| Venue: | Clarks Avadh, Lucknoo |
| Participants: | Nearly 200 agri-input dealers |
| Coverage Area: | Uttar Pradesh |
| Services Offered: | Crop monitoring and drone spraying |
Crop Monitoring and Drone Spraying Services
At the core of this strategy is a strong push towards crop monitoring and drone spraying services. Dealers are being equipped to deliver these services locally, backed by BharatRohan's technology and operational support. The growing dealer interest in monitoring services reflects a clear shift towards precision agriculture, where timely insights and targeted spraying are improving farm outcomes.
Guided by its philosophy that "Hyperspectral Makes Everything Easier," BharatRohan is simplifying crop diagnostics and enabling faster and more accurate decision-making at the farm level. To accelerate adoption, the company has introduced a structured, performance-driven incentive mechanism, ensuring that dealers are rewarded for driving service uptake and expanding their business.
Pragati Card Initiative
Building on its earlier introduction, BharatRohan is now extending the Pragati Card to its dealer network to strengthen dealer-farmer engagement and drive adoption of inputs and services. Enabled through partner stores, the card allows farmers to seamlessly access crop monitoring, spraying services and agri-inputs, while helping dealers increase repeat business and expand their regional reach.
| Pragati Card Benefits: | Description |
|---|---|
| Farmer Access: | Crop monitoring, spraying services, agri-inputs |
| Dealer Benefits: | Increased repeat business, expanded regional reach |
| Implementation: | Through partner stores |
| Purpose: | Strengthen dealer-farmer engagement |
Management Commentary
Commenting on the engagement, Mr. Amandeep Panwar, MD & Chairman, BharatRohan Airborne Innovations said: "Our dealers are at the core of our growth strategy. By focusing on drone services alongside PRAVIR bio-products, we are enabling them to deliver complete crop solutions while building scalable operations. We invite agri-entrepreneurs across India to partner with us as dealers and build profitable agri-enterprises together."
Company Background
BharatRohan is an India-based technology pioneer founded in 2016, specializing in hyperspectral imaging (HSI) enabled by drone technology. The company captures granular data of more than 155 bands in Visible and Near Infrared Spectrum of light, enabling early detection of pest infestations, nutrient deficiencies, and crop health issues. Operating a vertically integrated model, BharatRohan offers an end-to-end ecosystem through its proprietary solutions: CropAssure®, SeedAssure®, and SourceAssure®.
How will BharatRohan's expansion beyond Uttar Pradesh impact competition in India's precision agriculture market?
What revenue growth targets has BharatRohan set for its dealer network expansion over the next 2-3 years?
Could the Pragati Card model be scaled to integrate with government agricultural subsidy schemes?































