Amagi Media Labs has unveiled its AI-driven Artwork Generation and Transformation capabilities, marking a significant advancement in automated content creation for the streaming industry. The company announced this development on March 19, 2026, as part of its comprehensive Amagi NOW platform, targeting the elimination of manual artwork creation workflows that have long plagued content distributors.

Revolutionary AI-Powered Content Analysis

The new capability leverages Amagi Intelligence, the company's AI layer, to tackle what the industry recognizes as the artwork bottleneck. Built into the ingest-to-monetization platform, the system enables media companies to transform raw video into fully formatted, platform-ready promotional artwork without external tools.

The AI system analyzes video content comprehensively, examining every frame for visual composition, subject prominence, emotional resonance, and narrative context. This analysis enables automatic identification of the single image that best captures each title's story, serving as the foundation for all subsequent artwork variants.

Comprehensive Format Transformation

From a single approved base image, the platform generates artwork variants across multiple formats and platforms. The transformation engine maintains subject framing and visual integrity while adhering to platform-specific requirements.

The system addresses the complex requirements of modern content distribution, where a single title across FAST, OTT, Connected TV, and social channels can demand dozens of artwork variants with different aspect ratios, localized text, platform-specific safe zones, and branding overlays.

Integrated Creative Workflow

Amagi NOW incorporates comprehensive creative control features within its Media Manager interface. The platform provides role-based access controls, preview functionality, and complete audit trails for stakeholder oversight. Editorial teams retain creative judgment through review and approval processes while benefiting from automated frame selection and format generation.

Key operational benefits include:

• Artwork turnaround reduction from days to minutes
• Elimination of manual frame selection and compliance rework
• Consistent brand presentation across distribution endpoints
• Scalable multi-platform output without additional creative staffing

Industry Impact and Leadership Perspective

Srividhya Srinivasan, Co-founder and Chief Technology Officer at Amagi, emphasized the solution's strategic importance: "The industry has reached a breaking point where the sheer volume of platforms is outpacing the human ability to create for them. By teaching our AI to understand the narrative 'soul' of a video, we're not just automating a task; we're giving creative teams their time back."

Srinivasan further highlighted the business implications, noting that innovations like the AI Artwork Engine drive deeper ecosystem engagement, translating customer success into long-term, scalable growth for Amagi.

Availability and Market Rollout

The AI-driven Artwork Generation and Transformation capabilities are immediately available to existing Amagi NOW customers. The company plans a phased rollout to its broader customer base beginning in Q2 2026. Amagi will demonstrate the technology at NABSHOW in West Hall booth #2331.

Amagi manages 9,000+ channel deliveries across 300+ distributors in 40+ countries, positioning the company to significantly impact industry-wide content creation workflows through this technological advancement.

Amagi Media Labs has received a disclosure from SBI Mutual Fund regarding a substantial acquisition that has increased the fund's shareholding to 7.65% of the company's paid-up share capital. The transaction, completed on March 12, 2026, represents a significant increase from the fund's previous holding.

Share Acquisition Details

SBI Mutual Fund, operating under its various schemes, acquired 12,33,524 shares of Amagi Media Labs through market purchases. This acquisition represents 0.57% of the company's total paid-up share capital and marks an increase from the fund's previous disclosure made on January 22, 2026.

Updated Shareholding Position

Following the recent acquisition, SBI Mutual Fund's total shareholding in Amagi Media Labs has reached 1,65,44,739 shares, representing 7.65% of the company's paid-up share capital. The regulatory disclosure shows precise figures with the fund's holding increasing from 7.08% to 7.65%.

Company Capital Structure

Amagi Media Labs maintains a stable equity share capital structure with ₹1,08,16,94,720 consisting of 21,63,38,944 equity shares, each having a face value of ₹5. The company's shares are listed on both BSE Limited and the National Stock Exchange of India Limited.

Regulatory Compliance

The disclosure was made pursuant to Regulation 29(2) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011. SBI Mutual Fund had previously disclosed its holding under Regulation 29(1) on January 22, 2026, when its shareholding was reported at 5.43% of the paid-up share capital. The recent acquisition triggered the 2% threshold increase requirement for disclosure under the regulations.

The formal disclosure was signed by Vinaya Datar, Chief Compliance Officer, Company Secretary & Head Legal of SBI Funds Management Limited, and was communicated to both the National Stock Exchange of India Limited and BSE Limited as required under regulatory guidelines.