Alaska Airlines has unveiled a custom aircraft livery in partnership with the Seattle FIFA World Cup 2026 Local Organizing Committee (SeattleFWC26) to celebrate Seattle's role as a host city for the tournament. The design, displayed on a Boeing 737-9 MAX with tail number 985AK, features the Seattle Host City logo alongside a dynamic soccer ball in motion, symbolizing the speed and excitement of the game. The livery also incorporates the iconic whale tail graphic, connecting the aircraft to the Pacific Northwest's maritime heritage, with the phrase "WE ARE SEATTLE" printed on the underside.

Partnership Details

As an Official Seattle World Cup 2026 Host City Supporter, Alaska Airlines collaborated with Qatar Airways on the initiative. The livery serves as a tribute to the efforts of those working to deliver an unforgettable tournament experience in the Pacific Northwest. Peter Tomozawa, CEO of SeattleFWC26, emphasized that the design reflects the region's innovative and welcoming spirit.

Community Initiatives

The partnership includes support for several community projects throughout the spring and summer. Key initiatives include:

• Support for the inaugural Blind Soccer international tournament held last month.
• Community art installations highlighting nonprofit partnerships, such as the Northwest Association for Blind Athletes and the Museum of Flight.
• A flag-raising ceremony at the Space Needle, where Alaska Airlines will join other Host City Supporters to raise the Seattle Host City Flag.

Strategic Significance

Eric Edge, Vice President of Brand and Marketing at Alaska Airlines, stated that the livery celebrates the airline's hometown and its growing global connections. The aircraft design is part of broader efforts to welcome fans from across the airline's network and beyond during the World Cup period. Alaska Airlines, along with Hawaiian Airlines and Horizon Air, operates as a subsidiary of Alaska Air Group, serving more than 140 destinations worldwide.