Agilysys, Inc., a global provider of hospitality technology solutions, will present three educational sessions at HITEC 2026, focusing on AI-driven innovation, guest personalization, and revenue optimization. The conference is scheduled for June 15-18 in San Antonio, Texas. The sessions aim to demonstrate how connected data, AI-native features, and modern merchandising strategies can strengthen operations and unlock new revenue opportunities.

The presentations will be led by Frank Pitsikalis, Senior Vice President of Product Strategy and CMO, and Thor Hansen, Vice President, Sales Engineering. They will discuss practical approaches to leveraging AI for efficiency, personalized guest experiences, and revenue growth. The sessions are open to all HITEC registrants.

Session Details

The first session, titled "The Future of Hospitality AI: Personalization, Productivity and Revenue at Scale," will take place on Monday, June 15, from 2:45 p.m. to 3:35 p.m. in Room 220. Pitsikalis will explore how AI addresses labor challenges, system fragmentation, and margin pressure. Key topics include connected guest data, conversational AI, and real-time pricing strategies.

On Tuesday, June 16, Hansen will join Jeffrie Samuelson, Director of Revenue Strategy at Streamsong Resort, for "Beyond the Room: How Resorts Are Packaging Experiences and Optimizing Revenue Across the Entire Stay." The session runs from 2:30 p.m. to 3:00 p.m. at Exhibit Hall, Stage A, Booth #856. It will cover dynamic packaging, entitlement management, and experience-led commerce to boost direct bookings and ancillary revenue.

The third session, "Creating Smarter Hospitality: The Role of Data, People and AI," is set for Wednesday, June 17, at 1:30 p.m. in the HFTP Pavilion, Exhibit Hall. This Workforce20X presentation will highlight the importance of connected data, integrated systems, and empowered employees in successful AI strategies. Attendees will receive a framework for prioritizing investments to enhance personalization, efficiency, and profitability.

Agilysys Ecosystem

Agilysys offers a comprehensive hospitality technology ecosystem designed to personalize guest experiences, streamline operations, and maximize revenue. The company's solutions operate independently or as a unified ecosystem, connecting data and workflows across properties. Powered by intelligent guest profiles and embedded AI, the platform enables real-time, guest-specific insights at every touchpoint.

Attendees are invited to visit Agilysys at Booth #1438 throughout HITEC 2026 to learn more about its software solutions. The company serves a 100% hospitality customer base, including hotels, resorts, casinos, cruise lines, and entertainment venues worldwide.