Active Clothing Co signs Pan-India distribution deal with Apparel Group
- Active Clothing Co signed a Pan-India distribution deal with Apparel Group on August 24, 2026
- The agreement covers Levi's, Nike, Jordan Kids, and Ben Sherman Men's via shop-in-shop formats
- The expansion aims to generate approximately ₹100 crore in additional revenue over 3-4 years
- This marks a shift from regional operations in Upper North India to a national retail platform

*this image is generated using AI for illustrative purposes only.
Active Clothing Co has entered into a Pan-India distribution agreement with Apparel Group to retail four global brands through shop-in-shop formats. The partnership, announced on August 24, 2026, targets ₹100 crore in additional revenue over the next 3-4 years.
Distribution partnership details
The company signed the arrangement with Apparel Group, which holds the authorized licensing rights for the Indian market for these brands. This move marks a strategic shift for Active Clothing Co, expanding its operations from a regional platform in Upper North India to a national distribution network.
| Parameter | Details |
|---|---|
| Brands to be distributed | Levi's, Nike, Jordan Kids, Ben Sherman |
| Distribution partner | Apparel Group |
| Distribution format | Shop-in-shop stores at multi-brand retailers |
| Geography | Pan-India |
| Expected additional revenue | Around ₹100 crore |
| Revenue timeline | Next 3-4 years |
| Announcement date | August 24, 2026 |
Brands and segments covered
The four brands span distinct consumer segments:
- Levi's — denim and casual apparel
- Nike — sportswear and athletic footwear
- Jordan Kids — children's sportswear under the Jordan brand
- Ben Sherman — lifestyle and fashion apparel (Men's)
The shop-in-shop format allows Active Clothing Co to host dedicated brand sections within larger retail environments, enabling focused brand presentation across multiple labels simultaneously.
Strategic expansion
The company stated that this development represents an important milestone in its evolution. By leveraging its existing market capabilities and execution platform, Active Clothing Co aims to expand its presence across cities, stores, and consumer markets throughout India. The projected revenue is subject to market conditions, store expansion, and execution.
Historical Stock Returns for Active Clothing Co
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +7.06% | +10.57% | +1.90% | +14.25% | -19.59% | +402.12% |
How will the shift from a regional to a Pan-India distribution model impact Active Clothing Co's operational costs and supply chain logistics?
What specific strategies will the company employ to mitigate execution risks and ensure the ₹100 crore revenue target is met within the 3-4 year timeline?
How might this partnership with Apparel Group affect Active Clothing Co's relationships with existing regional distributors in Upper North India?


































