Gold's 11% Rally in Early 2026 Driven by Financial Flows, Not Momentum: ICICI Prudential AMC
Gold has surged over 11% in early 2026, driven by ₹15,000-16,000 crore flows in December alone, according to ICICI Prudential AMC's Chintan Haria. While maintaining gold's strategic portfolio value with average allocation at just 5-10%, he cautions against momentum investing at current levels. Key supportive factors are already priced in, suggesting future gains may come with higher volatility, making gradual allocation and risk management critical for investors.

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Gold has delivered impressive gains of over 11% in the opening weeks of 2026, driven primarily by strong financial investor flows rather than traditional physical demand patterns. Chintan Haria, Principal Investment Strategist at ICICI Prudential AMC, attributes this surge to sustained institutional interest and structural reallocation toward precious metals amid ongoing global political and macroeconomic uncertainty.
Strong Financial Flows Drive Performance
The precious metals sector has witnessed significant investor interest, with substantial fund inflows concentrated in gold and silver investments. Haria highlighted the magnitude of recent flows during his interaction with ET Now.
| Parameter: | Details |
|---|---|
| December Flows: | ₹15,000-16,000 crore |
| Gold Performance (Early 2026): | Over 11% |
| Recent Multi-Year Performance: | Gold up 80%+, Silver up 150% |
| Historical Context: | 2025 marked best year since 1979-80 |
The investment strategist noted that this performance has naturally attracted momentum-driven investors. However, he observed a concerning trend where financial markets are now dominating physical markets, resulting in elevated premiums for financial gold products compared to physical gold prices.
Strategic Portfolio Case Remains Intact
Despite the recent rally, Haria maintains that gold retains its fundamental appeal as a portfolio diversifier. He outlined several structural factors supporting long-term gold allocation:
- Currency Concerns: Weakening trust in the US dollar due to elevated debt levels
- Historical Context: Gold underperformed for nearly a decade before recent resurgence
- Low Allocation: Average investor allocation remains at just 5-10%
- Diversification Value: Clear case for gold revaluation in current environment
The relatively modest allocation levels across investor portfolios suggest significant runway for strategic accumulation, according to the ICICI Prudential strategist.
Volatility Risks and Investment Approach
While maintaining a constructive outlook, Haria emphasized caution at current price levels. He noted that key supportive factors including US rate cut expectations, abundant global liquidity, and geopolitical uncertainty are already well-recognized and largely reflected in current valuations.
| Risk Factors: | Impact |
|---|---|
| Known Catalysts: | Already priced into current levels |
| Future Gains: | May come with higher volatility |
| Pace of Returns: | Expected to slow from recent pace |
| Risk Management: | Critical at elevated price levels |
The strategist warned that investors should prepare for sharper price swings as gold continues its upward trajectory, emphasizing that risk management becomes increasingly important at these levels.
Investment Strategy Recommendations
Haria advised investors to approach gold as a strategic portfolio allocation rather than a momentum-driven trade. His recommendations focus on disciplined accumulation and risk-conscious positioning:
- Build gold exposure gradually rather than chasing recent performance
- Maintain focus on overall portfolio risk management
- View gold as long-term diversifier, not short-term speculation
- Prepare for increased volatility in future price movements
The investment strategist's guidance reflects a balanced approach that acknowledges gold's continued strategic value while recognizing the elevated risks associated with current price levels and increased financial market participation.

































