PicPay (NASDAQ: PICS), one of Brazil’s largest digital banks, has introduced a first-of-its-kind integration with ChatGPT that enables customers to access financial information through generative AI. The initiative allows users to consult account details directly within the ChatGPT interface using natural language commands after secure authentication via the PicPay app.

The feature is currently available through an initial VIP list for customers at no additional cost. It supports both Android and iOS users regardless of their ChatGPT subscription tier. At this stage, the experience is focused on financial inquiries and monitoring, with no transactional capabilities enabled.

Key Features And Prompts

Users can access specific financial data points through the plugin. Representative prompts in the initial rollout include inquiries such as "What is my available balance?" or "Do I have any bills due this week?"

Available features include:

• Checking account and savings jar balances
• Viewing pending bills
• Accessing investment information
• Viewing active cards
• Accessing the list of favorite Pix contacts
• Checking recent transactions
• Viewing upcoming transactions

Security And Authentication

The plugin uses OAuth authentication, redirecting users to the PicPay app to confirm their identity and authorize access to specific data, including balances and transaction history. All data exchanges follow PicPay’s security standards and comply with Brazil’s General Data Protection Law (LGPD). The connection can be disabled at any time by uninstalling the PicPay app from ChatGPT.

"PicPay’s mission has always been to embed technologies that make our customers’ daily lives easier," said Eduardo Chedid, CEO of PicPay. "With generative artificial intelligence, we are taking another step toward transforming the relationship customers have with their financial lives by bringing the PicPay experience into the digital environments where users already are."

Advertising And Market Context

Beyond the financial experience, PicPay is among the first Brazilian brands advertising on ChatGPT. The campaign, developed with BETC Havas as part of the ChatGPT ads pilot program in Brazil, aims to present relevant information while users explore possibilities and make decisions. Ads are clearly identified as sponsored content, appear separately from responses, and do not influence ChatGPT’s answers.

Chedid noted that while Pix helped bring millions of Brazilians into the digital financial system, artificial intelligence is ushering in a new phase. "We believe artificial intelligence will play a key role in making financial life easier to understand for millions of Brazilians, especially for those who have only recently joined the financial system or for young people who are just beginning to manage money," he said.

PicPay serves over 68 million clients with a comprehensive portfolio of financial and non-financial products. The company began trading on the Nasdaq in January 2026.