Glance partners with ALICE + OLIVIA for AI-driven fashion week experience
- Glance and ALICE + OLIVIA launched an AI-powered virtual try-on experience at Spring 2027 NYFW
- The partnership allows attendees to visualize themselves in the new collection in real time
- Glance serves as the official AI and technology partner for the brand's fashion week presentation
- The initiative shifts fashion discovery from static lookbooks to interactive, personalized experiences
*this image is generated using AI for illustrative purposes only.
Glance and ALICE + OLIVIA launched an AI-powered "See Yourself in the Show" experience at the brand’s Spring 2027 New York Fashion Week presentation. The activation allows attendees to visualize themselves wearing the new collection in real time.
The partnership positions Glance as the official AI and technology partner for the event. It moves fashion discovery beyond static lookbooks toward interactive experiences built around the individual shopper.
Strategic Partnership Details
Stacey Bendet, Founder, CEO and Creative Director of ALICE + OLIVIA, stated that the collaboration blends technology and fashion to bring creativity to life. She described the initiative as innovative and immersive for the future of retail.
Naveen Tewari, Founder and CEO of InMobi and Glance, noted that ALICE + OLIVIA treats collection debuts as participatory events. He emphasized that immediacy is central to Glance’s AI-enabled agentic commerce experience.
What the Numbers Show
The activation represents a strategic pivot from passive viewing to active participation. By integrating virtual try-on technology directly into the runway presentation, the brands aim to capture immediate consumer engagement data. This approach aligns with Glance’s broader model of delivering hyper-personalized shopping experiences across mobile and TV platforms.
Technology Integration
Glance’s proprietary agentic intelligence and generative AI powered the virtual try-on feature. Attendees generated images of themselves wearing selected pieces from the Spring 2027 Collection during the presentation.
Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi. It is backed by Mithril Capital, Google and Jio Platforms.
Historical Stock Returns for Glance Finance
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| 0.0% | 0.0% | +26.33% | +3.76% | -7.29% | 0.0% |
How will Glance leverage the real-time engagement data collected during the NYFW activation to refine its hyper-personalized shopping algorithms for broader retail applications?
What is the projected impact of this 'agentic commerce' model on traditional fashion marketing metrics, such as conversion rates and customer acquisition costs?
Will ALICE + OLIVIA expand this AI-powered virtual try-on experience to other global fashion weeks or integrate it permanently into its e-commerce platform post-event?
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