Glance, InMobi’s consumer technology company, has launched a first-to-market agentic commerce experience on millions of Samsung smart televisions in the United States. The integration, built on Glance’s proprietary AI platform and running natively on Samsung's Tizen OS, transforms the living room screen into a generative-AI-powered, interactive shopping destination. This development allows consumers to engage in two-way, interactive shopping without needing a smartphone or secondary device, utilizing voice and remote controls to reduce friction during the purchasing process.

The proprietary platform enables viewers to create personalized shopping feeds and virtual wardrobes while exploring fashion, accessories, and lifestyle products. By moving beyond traditional catalog-based online shopping, the AI capability aims to bridge the gap between inspiration and purchase, providing consumers with greater confidence in their buying decisions from discovery to checkout. The experience is designed to meet consumers in moments of inspiration with personalization and intelligence.

"Samsung has always believed the television is more than just an entertainment device–it’s the centerpiece of the home," said Maya Harris, Vice President of Business Development and Strategic Partnerships for Samsung. "Glance's agentic shopping experience brings that belief to life, meeting consumers in moments of inspiration with personalization and intelligence that only this screen can deliver. We're proud to welcome Glance to our ecosystem and are looking forward to deeper integrations with our platform."

The partnership grants glance finance access to a distribution channel where consumer time spent continues to grow. The integration is currently live on all 2020 and later Samsung TV models in the United States. Consumers can access the Glance app through the "For You" and "Apps" tabs on their Samsung TVs. For brands and advertisers, this creates a measurable, performance-driven commerce channel that reaches millions of consumers before they open a browser or use a phone.

"The TV has always been the largest screen in the home —the place where culture, content, and aspiration converge," said Naveen Tewari, CEO and Founder at InMobi and Glance. "For years, the industry talked about intelligent shopping: commerce that understands context, anticipates intent, and meets consumers in the moment they're already in. With Samsung, that's no longer a roadmap item. It's live, at scale, on millions of screens."

Key Partnership Details

Glance Finance has committed a contribution of up to Rs. 5 crore as a Sponsor to Artha Fund VI AQF I, a scheme of Artha Trust II. The company filed a Private Placement Memorandum (PPM) application with the Securities and Exchange Board of India (SEBI) on June 04, 2026, to facilitate this investment. The contribution will be made in cash, in one or more tranches, as the NBFC shifts its focus towards investments in shares, private equity, and asset leasing.

The target entity, Artha Fund VI AQF I, is a Category II Alternative Investment Fund (AIF). Glance Finance will serve as the Sponsor, while Artha India Holdings Private Limited will act as the Investment Manager. The company stated that the AIF is not considered a Related Party under SEBI regulations, and the transaction is conducted at arm's length. Promoters of Glance Finance have no interest in the said investment.

The commitment period for the fund will commence from the date of the First Closing. It is set to expire at the end of 60 months from the date of the Final Closing, subject to a potential extension of 12 months at the sole discretion of the Investment Manager. Glance Finance has agreed to acquire units of the scheme at face value.

Key Details of the Commitment

The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015. The requisite details are provided in accordance with the SEBI Master Circular dated January 30, 2026.