Eternal , one of India's leading food delivery platforms, has announced a significant increase in its platform fee for food delivery orders. The company has raised the fee from ₹10.00 to ₹12.00, marking a 20% hike in the charges customers will incur when using the service.

Impact on Customers

The increase in platform fee directly affects Eternal's user base, who will now have to pay ₹2.00 more for each food delivery order placed through the app. This change comes at a time when food delivery services are facing increasing pressure to improve profitability while balancing customer satisfaction.

Pricing Strategy

Eternal's decision to raise its platform fee could be seen as a strategic move to boost revenue streams. The additional ₹2.00 per order, while seemingly small, has the potential to significantly impact the company's bottom line, considering the high volume of daily orders processed through the platform.

Market Implications

This fee hike may have broader implications for the competitive landscape of food delivery services in India. It remains to be seen how rival platforms will respond to Eternal's pricing adjustment and whether this move will influence industry-wide pricing strategies.

Customer Retention

While the increase is relatively modest, there are potential concerns about how this might affect customer retention and order frequency. Eternal will likely be monitoring customer behavior closely to assess any impact on order volumes or user engagement following this price adjustment.

Looking Ahead

As the food delivery market continues to evolve, companies like Eternal are constantly balancing the need for profitability with maintaining an attractive value proposition for customers. This fee increase reflects the ongoing challenges in the sector and the strategies employed by major players to navigate the competitive landscape.

Eternal's platform fee adjustment serves as a reminder of the dynamic nature of the food delivery industry, where pricing strategies play a crucial role in shaping market dynamics and consumer behavior.

Eternal , the popular food delivery platform, witnessed a significant block trade on the National Stock Exchange (NSE) recently. The transaction involved approximately 508,355 shares of the company, traded at a price of Rs. 309.65 per share.

Block Deal Details

The block deal, totaling Rs. 15.74 crores, represents a substantial transaction in Eternal's stock. Such bulk deals often attract attention from investors and market analysts, as they can sometimes indicate shifts in institutional holdings or significant investor interest.

Transaction Breakdown

To better understand the scale of this transaction, here's a breakdown of the block deal:

This block trade underscores the ongoing interest in Eternal's stock among larger investors. While the identity of the buyer and seller in this transaction remains undisclosed, as is typical in block deals, the size of the trade suggests it could be an institutional investor or a high-net-worth individual.

Market Impact

Block deals of this magnitude can sometimes influence market sentiment towards a stock. However, it's important to note that the impact of such transactions on the overall stock price and market dynamics can vary. Investors and analysts often monitor these deals for insights into potential shifts in ownership or market perception of the company.

Eternal, which has been a key player in India's rapidly growing food delivery market, continues to attract investor attention. The company's performance in the competitive food-tech sector remains a point of interest for market participants.

As always, investors are advised to conduct their own research and consider multiple factors when making investment decisions. The stock market can be volatile, and past performance does not guarantee future results.