Whirlpool of India Inks Strategic Agreements with Parent Company, Amends Articles of Association
Whirlpool of India Limited has signed five strategic agreements with its parent company, Whirlpool Corporation, and affiliates. These include a 30-year Brand License Agreement, a Technology License Agreement, a Services Agreement, a Transitional Services Agreement, and an Intellectual Property Assignment. The agreements involve significant financial commitments, including royalties and service charges. The company has also approved amendments to its Articles of Association, removing provisions linked to Whirlpool Corporation's 51% shareholding requirement, suggesting potential changes in ownership structure.

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Whirlpool of India Limited has announced a series of strategic agreements with its parent company, Whirlpool Corporation, and its affiliates, marking a significant shift in its operational structure. The company has also approved amendments to its Articles of Association, subject to shareholder approval.
Key Agreements
Whirlpool of India has executed five major agreements:
Brand License Agreement (BLA): A 30-year deal with Whirlpool Properties, Inc., granting exclusive rights to use the 'Whirlpool' brand in India and neighboring countries.
Technology License Agreement (TLA): An agreement with Whirlpool Corporation for exclusive access to technical intellectual property.
Services Agreement: A contract with Whirlpool Asia LLP for providing engineering and technical services.
Transitional Services Agreement (TSA): An arrangement with Whirlpool Corporation to ensure business continuity during ownership changes.
Intellectual Property Assignment: Whirlpool Corporation has assigned 24 Indian patents and 8 designs to Whirlpool of India.
Financial Implications
The agreements come with significant financial terms:
Agreement | Key Financial Terms |
---|---|
Brand License (BLA) | - 1% royalty on net sales for first 5 years |
- 1.25% for 6th and 7th years
- 1.5% thereafter
- Guaranteed Minimum Royalty: USD 6 million annually for first 10 years, increasing to USD 12 million for years 21-30 | | Technology License (TLA) | - 0.60% royalty on quarterly net sales until March 31, 2029
- 0.65% thereafter | | Services Agreement | - 18% markup on actual costs incurred
- Guaranteed minimum service charges based on percentages of a reference amount of INR 186 crore | | Transitional Services | - USD 3 million per annum from April 1, 2026, to March 31, 2029, for services received
- USD 4 million (pro-rata) until March 31, 2026, for services provided | | IP Assignment | Nominal amount of USD 20, plus USD 10 each for confirmatory assignment deeds |
Strategic Implications
These agreements signify a restructuring of Whirlpool of India's relationship with its parent company. The long-term brand and technology licenses secure the company's access to crucial intellectual property and the Whirlpool brand, even as the parent company may reduce its ownership stake.
Amendments to Articles of Association
The company has approved amendments to its Articles of Association, removing provisions linked to Whirlpool Corporation holding at least 51% shareholding. This change suggests a potential reduction in the parent company's stake in the future.
Market Impact
These agreements provide Whirlpool of India with a clear operational framework for the coming decades. The guaranteed royalties and service charges represent significant ongoing financial commitments but also ensure continued access to global technology and brand value.
Future Outlook
These agreements position Whirlpool of India for potentially more independent operations while maintaining strong ties with the global Whirlpool network. The company's ability to leverage these agreements for growth in the competitive Indian appliance market will be crucial in the coming years.
Historical Stock Returns for Whirlpool
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+11.84% | +18.38% | +3.19% | +25.30% | -41.22% | -32.72% |