In a strategic move to expand its offerings, the Swiggy HDFC Bank Credit Card has introduced a new travel benefit through a partnership with Paytm Travel. This enhancement comes as a timely addition ahead of the festive season, when travel demand typically sees an uptick.

New Travel Discount

The co-branded credit card now offers cardholders a 6.00% discount on domestic and international flight bookings, as well as intercity bus bookings made through Paytm Travel. This new benefit is available to both existing and new cardholders, providing additional value to the card's already robust rewards structure.

Existing Card Benefits

Launched in July 2023, the Swiggy HDFC Bank Credit Card continues to offer its core benefits:

• 10.00% cashback on Swiggy spends
• 5.00% cashback on online shopping platforms
• 1.00% cashback on other eligible purchases

Additionally, cardholders enjoy:

• Complimentary Swiggy One membership
• Global golf course access
• Loyalty program memberships

Potential Savings

According to company data, frequent users of the Swiggy HDFC Bank Credit Card can potentially save around ₹42,000.00 annually. The introduction of the travel discount further expands the card's coverage, extending benefits beyond everyday purchases to include leisure and holiday spending.

Market Positioning

This move appears to be part of a broader strategy to enhance the card's appeal in the competitive credit card market. By partnering with Paytm Travel and offering travel-specific discounts, Swiggy and HDFC Bank are positioning their co-branded card as a versatile option for both daily expenses and travel-related spending.

The timing of this new feature, coinciding with the approaching festive season, could potentially boost the card's attractiveness to consumers planning their holiday travel. It also demonstrates the companies' responsiveness to evolving consumer needs and spending patterns in the post-pandemic travel landscape.

As the credit card market continues to evolve, such partnerships and benefit enhancements may become increasingly common as issuers seek to differentiate their offerings and provide more value to cardholders across various spending categories.

Swiggy , the popular food delivery and quick-commerce platform, has made a strategic move by introducing 'Noice', a private-label packaged food brand on its Instamart platform. This launch marks Swiggy's entry into the premium quick-commerce segment, intensifying competition with rivals like Zomato, Blinkit, and Zepto.

Nationwide Launch and Product Range

Noice has been rolled out across six major Indian cities: Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, and Chennai. The brand boasts an impressive lineup of over 200 small-batch snacks and beverages, spanning 13 diverse categories. These include:

• Artisanal breads
• Biscuits
• Sweets
• Juices
• Paneer
• Traditional Indian snacks

Local Partnerships and Manufacturing

In a move that supports local businesses, Swiggy has partnered with more than 40 local kitchens and manufacturers to produce the Noice product range. This collaboration ensures a blend of quality and authenticity in the offerings.

Marketing and Distribution

The marketing responsibilities for Noice have been entrusted to Scootsy Logistics, a subsidiary of Swiggy. This arrangement leverages Swiggy's existing logistics network and expertise in the quick-commerce space.

Strategic Shift for Swiggy

The launch of Noice represents a significant strategic shift for Swiggy. Earlier this year, in May, the company exited its private-label food business by entering into a licensing agreement with Kouzina for its restaurant brands. Industry observers interpret this move as Swiggy's renewed focus on its core strengths:

1. Food delivery services
2. Quick-commerce operations
3. Building differentiated consumer brands

Competitive Landscape

By introducing Noice, Swiggy aims to carve out a niche in the premium quick-commerce segment. This move is seen as a direct response to the growing competition from other major players in the space, including Zomato, Blinkit, and Zepto.

The launch of Noice demonstrates Swiggy's adaptability and its commitment to exploring new avenues for growth in the ever-evolving food delivery and quick-commerce market. As the competition in this sector continues to intensify, it will be interesting to see how Noice performs and whether it gives Swiggy an edge in the premium segment of the market.