Suryoday Small Finance Bank Enters Gold Loan Segment with Maharashtra Launch
Suryoday Small Finance Bank has launched gold loans in Maharashtra with plans for national expansion, offering up to ₹30 lakh with 12-month tenure and flexible repayment options. This strategic move diversifies the bank's portfolio from unsecured lending to include secured products, responding to customer demand for collateral-backed credit. The bank will leverage its 700+ outlet network across 15+ states to scale the business nationally.

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Suryoday Small Finance Bank has officially entered the gold loan segment as part of its strategic expansion into secured lending products. The bank announced the launch of its gold loan business with an initial rollout in Maharashtra, followed by a phased expansion to other states.
Strategic Portfolio Diversification
The gold loan launch represents a significant shift in Suryoday Small Finance Bank's lending strategy. Until now, the bank has primarily focused on unsecured business lending, particularly targeting small enterprises and women entrepreneurs. The move into gold loans aims to increase the share of collateral-backed loans in the bank's portfolio and create a more diversified asset mix.
According to the bank, existing customers have shown increased demand for secured credit options as their funding needs have grown. This customer-driven demand has influenced the bank's decision to expand into the secured lending space.
Product Features and Terms
The new gold loan offering comes with competitive terms designed to attract a broad customer base:
| Feature: | Details |
|---|---|
| Maximum Loan Amount: | ₹30.00 lakh |
| Standard Tenure: | 12 months |
| Pre-closure Charges: | None |
| Renewal Option: | Available against same pledged gold |
Customers can choose between two repayment structures:
- Monthly interest payments with principal repayment at maturity
- Bullet repayment of both principal and interest at tenure end
Expansion Strategy and Infrastructure
Suryoday Small Finance Bank plans to leverage its extensive network for the gold loan business rollout. The bank operates more than 700 banking outlets across over 15 states, providing a strong foundation for scaling the new product offering.
Baskar Babu Ramachandran, Managing Director and Chief Executive Officer, emphasized that the bank views gold loans as a secured lending product that supports portfolio diversification. The rollout strategy involves beginning operations in Maharashtra before expanding to other states nationally.
The bank indicated it will utilize existing distribution channels and underwriting processes while expanding the gold loan offering, ensuring operational efficiency during the scaling phase.
Market Opportunity and Background
The bank identified the gold loan market in India as underpenetrated with steady growth potential, making it an attractive segment for lenders seeking secured assets. This market assessment supports the bank's strategic decision to enter the gold loan space.
Suryoday Small Finance Bank began operations as a small finance bank in January 2017, having previously operated as a non-banking financial company. The bank currently operates across multiple states and union territories and maintains listings on major stock exchanges.
Historical Stock Returns for Suryoday Small Finance Bank
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.85% | -1.88% | +2.15% | -2.64% | +1.61% | -50.67% |
















































