Senco Gold Limited has announced the opening of its first franchisee store in Chhattisgarh, located in Ambikapur. The company informed stock exchanges about this expansion through a regulatory filing dated January 24, 2026, under Regulation 30 compliance requirements.

Store Launch Details

The new franchisee outlet represents a significant milestone for the jewelry retailer as it marks the company's inaugural presence in Chhattisgarh through its franchisee model. The store opening was celebrated with a grand opening ceremony, complete with traditional festivities and promotional activities.

Store Features and Design

The Ambikapur showroom features modern retail design elements typical of Senco Gold's brand standards. The interior showcases wooden display cases with illuminated jewelry displays, glass-topped counters with purple velvet lining, and warm lighting from recessed ceiling spots. The store layout includes dedicated sections for different jewelry categories, with staff dressed in traditional Indian attire to enhance the customer experience.

Regulatory Compliance

The announcement was made through proper regulatory channels, with notifications sent to both the National Stock Exchange of India Limited and BSE Limited. The filing was signed by Mukund Chandak, Company Secretary & Compliance Officer, ensuring adherence to stock exchange disclosure requirements.

Company Background

Senco Gold Limited operates as India's second most trusted jewelry brand according to the TRA report 2024. The company maintains its registered and corporate office at Diamond Prestige, 41A, A.J.C. Bose Road, Kolkata, and continues to expand its retail footprint across India through both company-owned and franchisee stores.

Senco Gold Limited has announced a strategic acquisition that will significantly strengthen its position in the digital jewellery market. The company's board of directors has approved an investment of ₹68.00 crores to acquire a 68% equity stake in August Jewellery Private Limited (AJPL), the owner of the popular Melorra brand.

Strategic Investment Details

The acquisition represents a cash consideration transaction that will make AJPL a subsidiary of Senco Gold Limited. The investment involves acquiring 68% of AJPL's equity share capital through a primary investment where fresh equity shares will be issued.

About August Jewellery Private Limited

AJPL was incorporated on January 16, 2015, under the Companies Act 2013, with its registered office in Bangalore, Karnataka. The company operates under the Melorra brand, specializing in fast fashion lightweight jewellery that creates trend-forward designs inspired by global runways.

Business Operations and Market Presence

AJPL operates 21 stores across India and focuses on manufacturing, producing, designing, marketing, and selling various kinds of gold, silver, precious stones, semi-precious stones, and jewellery items. The brand uses advanced technology to continuously develop and launch fresh designs every week, catering to contemporary consumer preferences.

Financial Performance Overview

The company's turnover data reveals significant fluctuations over the past three years:

Strategic Rationale and Business Impact

The proposed investment aligns with Senco Gold Limited's long-term growth strategy and digital transformation initiatives. The acquisition is designed to reinforce the company's digital and omnichannel strategy, specifically targeting the fast-growing young consumer segment in the jewellery market.

Synergies and Integration Benefits

AJPL's robust design capabilities and e-commerce expertise complement Senco Gold's core competencies in traditional jewellery retail. The integration is expected to create significant synergies across multiple areas:

• Enhanced operational efficiencies through combined resources
• Improved innovation capabilities in product development
• Superior customer experience across digital and physical platforms
• Strengthened market position in the lightweight fashion jewellery segment

Transaction Structure and Documentation

Senco Gold Limited will execute comprehensive documentation to formalize the acquisition, including a Share Subscription Agreement (SSA), Shareholders' Agreement (SHA), and other related documents as required during the transaction process.

Related Party Considerations

The proposed acquisition does not fall within related party transactions. None of the promoter, promoter group, or group companies of Senco Gold Limited have any interest in AJPL, except as creditors. The funds from this primary investment will be utilized for growth and expansion initiatives, as well as discharge of existing liabilities.

This strategic move positions Senco Gold Limited to capitalize on the growing demand for contemporary, lightweight jewellery while expanding its digital footprint in the competitive gems and jewellery industry.