RBI Governor Sanjay Malhotra Makes Consumer Satisfaction Central to Banking Success
RBI Governor Sanjay Malhotra has established consumer satisfaction as the central bank's primary success metric, implementing comprehensive reforms including targeted campaigns for financial inclusion, simplified processes for legal heirs, and complete digitization of 200 services. The RBI now processes 25,000 monthly applications with over 99.50% on-time delivery while focusing on grievance resolution and unclaimed deposit recovery through coordinated efforts with banks and regulators.

*this image is generated using AI for illustrative purposes only.
Reserve Bank of India Governor Sanjay Malhotra has declared consumer satisfaction as the ultimate benchmark for measuring the central bank's success, signaling a fundamental shift in the institution's approach to financial regulation. Speaking in an exclusive interview with NDTV Profit, Malhotra emphasized that ordinary Indians are the final beneficiaries of the financial system, making their satisfaction paramount to regulatory effectiveness.
Strategic Campaign Initiatives
The RBI has implemented a series of targeted campaigns addressing persistent customer issues across the banking sector. The central bank launched a comprehensive financial inclusion and re-KYC campaign from July to October, designed to ensure customer accounts remain compliant and accessible.
| Campaign Focus | Duration | Objective |
|---|---|---|
| Financial Inclusion & re-KYC | July - October | Account compliance and accessibility |
| Unclaimed Deposits | Ongoing | Citizen awareness and recovery |
| Grievance Redressal | Current focus | Reduce ombudsman backlogs |
Following the re-KYC initiative, the RBI coordinated with other regulators, banks, and government agencies to help citizens identify and claim unclaimed deposits. This collaborative approach addresses historical awareness gaps that have left substantial sums untouched in the banking system.
Streamlined Processes for Sensitive Situations
Recognizing the procedural challenges faced by families during difficult times, the RBI has prioritized reforms to reduce customer stress. The central bank has standardized and simplified the process for legal heirs to claim deposits of deceased account holders, addressing what Malhotra described as significant issues in accessing these funds.
"There are a lot of issues sometimes for claiming the monies and deposits of the deceased," Malhotra explained, noting that banks are now implementing the revised framework to eliminate delays and inconsistencies across institutions.
Digital Transformation and Accountability
The RBI has undertaken a comprehensive revamp of its citizens' charter to enhance transparency and operational efficiency. The central bank streamlined its service offerings by removing four unnecessary approvals from the original 204 services, bringing the total to approximately 200 services.
| Service Metrics | Performance Data |
|---|---|
| Total Services Available | ~200 (reduced from 204) |
| Monthly Applications | ~25,000 across offices |
| On-time Delivery Rate | >99.50% |
| Service Delivery | Within stipulated timelines |
All services have been digitized through a centralized portal for regulated entities seeking approvals, licenses, registrations, or clarifications. The system operates under close monitoring, with performance data published monthly to ensure accountability.
Focus on Grievance Resolution
The central bank has intensified efforts to address customer complaints through its banking ombudsman system. Malhotra highlighted that clearing complaint backlogs is essential for restoring confidence in institutional redress mechanisms, making grievance resolution a priority area for immediate attention.
Long-term Commitment to Consumer-Centric Banking
These comprehensive measures represent a broader recalibration of the RBI's role toward becoming a more visibly consumer-facing institution. Malhotra emphasized that this transformation is not a temporary initiative but represents a fundamental shift in the central bank's operational philosophy.
The Governor made clear that consumer service and satisfaction will remain core priorities for the RBI in the years ahead, establishing a new paradigm where regulatory success is measured by citizen satisfaction rather than traditional institutional metrics.
Historical Stock Returns for Bank of India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.14% | -1.55% | +4.56% | +28.81% | +63.32% | +173.77% |
















































