Rattan India Partners with noon for Gulf E-commerce Expansion
RattanIndia Enterprises Limited has launched Cocoblu Global Retail in the UAE, partnering with noon, the region's leading e-commerce platform. The venture, operating under a hybrid model, will offer products across home, lifestyle, toys, sports, and electronics categories. This expansion targets the Gulf region's e-commerce market, projected to exceed $50 billion this decade. The partnership leverages noon's digital infrastructure and Cocoblu's sourcing capabilities, aiming to connect brands with millions of Gulf consumers.

*this image is generated using AI for illustrative purposes only.
Rattan India Enterprises Limited has announced the launch of Cocoblu Global Retail in the United Arab Emirates, marking a significant expansion into the Gulf region's digital retail market. The venture represents a strategic partnership with noon, the region's leading e-commerce platform, designed to capitalize on the rapidly growing digital commerce opportunities in the Gulf.
Strategic Partnership Framework
The partnership operates under a hybrid model that combines noon's robust marketplace operations with Cocoblu's deep sourcing capabilities. This collaboration enables Cocoblu Global Retail to access noon's established infrastructure and customer base across the Gulf region while maintaining operational flexibility within noon's retail and marketplace ecosystem.
| Partnership Details | Specifications |
|---|---|
| Operating Entity | Cocoblu Global Retail |
| Regional Partner | noon e-commerce platform |
| Business Model | Hybrid retail and marketplace |
| Target Market | Gulf Cooperation Council (GCC) |
| Corporate Structure | Neorise Global Trading L.L.C S.O.C (UAE-registered) |
Product Portfolio and Market Approach
Cocoblu Global Retail will offer a curated selection of products across multiple retail categories to Gulf region customers through the noon platform. The initial product assortment spans several key segments:
- Home and lifestyle products
- Toys and recreational items
- Sports and fitness equipment
- Electronics and technology products
The venture plans to continuously expand its product range as it builds depth and breadth across multiple retail segments, aligning with evolving market demands and consumer preferences in the region.
Market Opportunity and Strategic Vision
According to company projections, the Gulf region's e-commerce sector is expected to cross USD 50.00 billion within this decade, representing one of the world's most dynamic and fast-growing digital retail markets. Mrs. Anjali Rattan, Chairperson of Rattan India Enterprises Limited, emphasized the significance of this expansion: "The launch of Cocoblu Global Retail marks an important milestone in our global e-commerce journey. This expansion builds on Cocoblu's highly successful operations in India, where our marketplace-led retail model has scaled rapidly across categories and leading brands."
Technology and Infrastructure Advantages
The partnership leverages noon's comprehensive digital infrastructure, including platform technology, logistics capabilities, and extensive regional reach connecting brands with millions of consumers across the Gulf. Raman Kumar, CEO of core e-commerce at noon, highlighted the collaboration's strategic value: "Cocoblu Global Retail joining our platform reinforces noon's commitment to growing a vibrant, future-ready retail ecosystem."
| Market Access Benefits | Details |
|---|---|
| Trade Facilitation | India-UAE free trade agreements |
| Market Reach | Millions of Gulf region consumers |
| Infrastructure Access | noon's platform, technology, and logistics |
| Brand Support | Scalable route for Indian and global brands |
Corporate Background and Market Position
Rattan India Enterprises Limited operates as the growth platform for Rattan India Group's new-age businesses, encompassing electric mobility through Revolt Motors, e-commerce via Cocoblu Retail, lifestyle brands under Neobrands, and drone technology through Neosky. The company holds a position in the Fortune India 500 list (436th in 2024) and maintains a market capitalization exceeding ₹7,000.00 crores.
The establishment of Cocoblu Global Retail reinforces the company's commitment to building next-generation digital ventures while strengthening trade and commercial linkages between India and the Gulf region. With its focus on retail excellence, supply-chain agility, and marketplace-driven growth, the venture positions itself to serve the evolving needs of Gulf region consumers while creating opportunities for brand expansion and market development.
Historical Stock Returns for Rattan India Enterprises
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.02% | +4.21% | -2.49% | -28.91% | -34.91% | +534.39% |













































