PureSoftware's Arttha Platform Clinches Dual Honors at IBSi Digital Banking Awards 2025
PureSoftware, a subsidiary of Happiest Minds Technologies, received two awards at the IBSi Digital Banking Awards 2025 for its Arttha digital banking platform. The platform won the Functional Area Winner in Digital Wallet category for its implementation with G-Money Financial Services in Ghana, and the Regional Winner for Africa for its work with EcoCash. Arttha offers comprehensive digital banking solutions including lending, payments, retail and SME banking, core banking, BNPL, and agency banking. The awards recognize Arttha's impact in providing scalable and inclusive digital banking solutions in Africa and other high-growth markets.

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Happiest Minds Technologies ' subsidiary, PureSoftware, has achieved significant recognition for its Arttha digital banking platform at the IBSi Digital Banking Awards 2025. The company secured two prestigious honors, highlighting its growing influence in the digital banking sector across Africa and other high-growth markets.
Award-Winning Innovation
PureSoftware's Arttha platform emerged victorious in two categories:
- Functional Area Winner in Digital Wallet: This award was secured for the platform's implementation with G-Money Financial Services, a subsidiary of GCB Bank in Ghana.
- Regional Winner for Africa: Arttha won this accolade for its work with EcoCash, demonstrating its impact across the African continent.
Arttha: A Comprehensive Digital Banking Solution
Arttha, PureSoftware's flagship product, is a cloud-native platform offering a wide range of digital banking solutions:
- Digital Lending
- Payments
- Retail and SME Banking
- Core Banking
- Buy Now Pay Later (BNPL)
- Agency Banking
The platform's versatility and scalability have been key factors in its success, enabling financial institutions to streamline operations and reduce time to market for new services.
Real-World Impact
The awards recognize Arttha's practical applications in the field:
- G-Money Financial Services: Utilizes Arttha for an omnichannel wallet platform, providing secure access to diverse financial services.
- EcoCash: Employs the platform for instant micro-loans, supporting financial inclusion initiatives.
Leadership Perspectives
Joseph Anantharaju, Co-Chairman & CEO of Happiest Minds Technologies, expressed pride in the recognition, stating, "These awards are a testament to the innovation and customer-centricity that define the joint vision of Happiest Minds and PureSoftware."
Manish Sharma, CEO of PureSoftware, emphasized the company's commitment to purpose-led innovation, saying, "Arttha continues to deliver scalable and inclusive digital banking solutions to address both current and future banking needs."
Client Testimonials
The success of Arttha is further validated by client testimonials:
- Munyaradzi Nhamo, Managing Director of EcoCash, praised the platform for enabling "a best-in-class digital lending solution that enables seamless credit access for customers while driving greater efficiency and business growth for our teams."
- Ebo Richardson, Principal Lead at G-Money Financial Services, commended Arttha's alignment with their business objectives and its role in developing scalable digital payment solutions.
About the IBSi Digital Banking Awards
Hosted by IBS Intelligence, these awards serve as a global benchmark for digital transformation success in banking and fintech. Nikhil Gokhale, Director of Research & Digital Properties at IBS Intelligence, congratulated PureSoftware, noting that the dual wins "reflect PureSoftware's growing role in supporting digital banking initiatives across diverse markets."
The recognition of Arttha at the IBSi Digital Banking Awards 2025 underscores PureSoftware and Happiest Minds Technologies' commitment to driving innovation in the digital banking sector, particularly in emerging markets where financial inclusion and digital transformation are critical priorities.
Historical Stock Returns for Happiest Minds Technologies
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