One 97 Communications , the parent company of Paytm, the leading digital payments and financial services platform, has unveiled an innovative Gold Coins rewards program, allowing users to earn digital gold through their everyday transactions. This initiative aims to encourage savings and investment in digital gold while incentivizing the use of Paytm's diverse payment services.

How the Gold Coins Program Works

The new rewards system offers users the opportunity to earn gold coins valued at 1% of their transaction amount across various Paytm services. These include:

• Scan & Pay
• Online purchases
• Bill payments
• Recharges
• Money transfers via UPI, credit cards, debit cards, and net banking

In a move to promote specific payment methods, Paytm is offering double gold coins for transactions made using credit cards and RuPay credit cards via UPI.

Conversion to Digital Gold

Users can convert their accumulated gold coins into digital gold once they reach a threshold of 1,500 coins. The conversion rate is set at 100 coins for ₹1.00 worth of digital gold, providing a tangible value to the rewards earned.

Promoting Financial Inclusion and Savings

Paytm's Gold Coins program is designed to help customers build savings through their routine payments. By linking everyday transactions to digital gold investment, the company aims to make wealth creation more accessible and habitual for its users.

This initiative aligns with Paytm's broader strategy of expanding its financial services offerings and encouraging digital transactions across its platform. The program not only incentivizes the use of Paytm's services but also introduces users to the concept of investing in digital gold, potentially fostering a savings habit among its customer base.

Conclusion

As the digital payments landscape in India continues to evolve, Paytm's Gold Coins rewards program represents an innovative approach to customer engagement and financial inclusion. By merging everyday transactions with investment opportunities, Paytm is positioning itself at the forefront of the fintech revolution in India.

One 97 Communications (Paytm), India's leading digital payments and financial services company, has announced an innovative reward program that allows users to earn Gold Coins on every transaction, which can be converted into Digital Gold. This move aims to blend everyday digital payments with long-term wealth creation opportunities.

Gold Coins: Turning Transactions into Treasure

The new initiative rewards users with Gold Coins worth 1% of the transaction value across all payment methods, including UPI, credit cards, debit cards, and net banking. Users can redeem 100 Gold Coins for ₹1 worth of actual gold, providing a tangible benefit for their digital transactions.

Double Rewards for Credit Card Users

To encourage credit card usage, Paytm is offering double Gold Coins for payments made using credit cards and RuPay credit cards on UPI. This bonus incentive could potentially accelerate credit card adoption on the Paytm platform.

Comprehensive Coverage

The Gold Coins program covers a wide range of Paytm services, including:

• Scan & Pay at merchant outlets
• Online payments
• Money transfers
• Recharges
• Bill payments
• Recurring payments

This comprehensive coverage ensures that users can accumulate Gold Coins across various aspects of their financial activities.

Aligning with Festive Season and National Vision

The timing of this launch is strategic, coinciding with the approaching festive season in India when gold purchases traditionally surge. Paytm positions this initiative as supporting the Atmanirbhar Bharat (Self-Reliant India) vision, enabling users to channel GST-driven savings into Digital Gold for long-term wealth creation.

Paytm's Perspective

A Paytm spokesperson stated, "Gold has always held a special place in Indian households and businesses. With this launch, we are rewarding every payment with Gold Coins that can be converted into Digital Gold, transforming daily payments transactions into lasting value. This initiative is aligned with the vision of Atmanirbhar Bharat, where every digital payment goes beyond spending to also build wealth for the future."

Continuous Innovation in Mobile Payments

This Gold Coins program is part of Paytm's ongoing efforts to innovate in the mobile payments space. The company has recently introduced several features to enhance user experience, including:

• 'Reminders' for recurring expenses
• 'Monthly Spend Summary' for easier expense tracking
• 'Personalised UPI IDs' for enhanced privacy
• Options to hide or unhide transactions
• Downloadable UPI statements
• Home screen widgets for faster payments
• Consolidated view of total balances across Paytm UPI-linked bank accounts

As Paytm continues to evolve its offerings, the Gold Coins program represents a unique approach to rewarding digital transactions while promoting long-term savings and investment in gold, a traditionally favored asset in India.