Parag Milk Foods Expands Portfolio with High-Protein, Nutrient-Rich Offerings
Parag Milk Foods Ltd has introduced a range of high-protein and nutrient-rich products across its flagship brands Gowardhan, Go, Pride of Cows, and Avvatar. New offerings include crunchy chikki, fruit yogurt, low-fat paneer, Greek yogurt, mozzarella balls, and protein bars. The company aims to cater to the growing demand for healthier food options, with products available through various retail channels and e-commerce platforms. This expansion aligns with projected market growth in fruit yogurt, paneer, and premium protein bar segments in India.

*this image is generated using AI for illustrative purposes only.
Parag Milk Foods , a leading dairy FMCG company in India, has announced a significant expansion of its product portfolio, introducing a range of high-protein and nutrient-rich offerings across its flagship brands. This strategic move aims to cater to the growing demand for healthier food options and strengthen the company's position in the health-conscious consumer segment.
New Product Lineup
The company has introduced several new products across its brands:
Gowardhan
- Crunchy Chikki made with 100% pure Gowardhan Ghee
- Available in Sesame and Peanut flavors
- Priced at ₹10.00 for 25 grams
Go
- New range of fruit yogurt
- Flavors include Mango, Blueberry, and Strawberry
- Priced at ₹25.00 for 80 grams
Pride of Cows
- Low-Fat & High-Protein Paneer (45 grams of protein)
- Mint & Masala Buttermilk
- Greek Yogurt in Fig & Honey, Blueberry, Pineapple, and Mixed Berry flavors (with no added sugar)
- Fresh Mozzarella Bocconcini Balls
- Pricing ranges from ₹60.00 for 250ml buttermilk to ₹400.00 for 200g of Bocconcini
Avvatar
- High-Protein Bar snack for fitness enthusiasts
- Available in Chocolate and Coffee wafer flavors
- Priced at ₹60.00 for a 40-gram piece
Strategic Focus on Health and Nutrition
Akshali Shah, Executive Director of Parag Milk Foods, emphasized the company's commitment to meeting the growing demand for protein-rich products. She stated, "With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforces our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition."
Market Expansion and Distribution
The new product range will be distributed through various channels:
- Pride of Cows products will be available on the Pride of Cows portal, app, and through quick commerce and e-commerce platforms.
- Gowardhan, GO, and Avvatar products will be sold in general stores, modern trade outlets, and on quick commerce and e-commerce platforms.
Industry Outlook
The expansion aligns with the growing market for protein-rich and health-focused products in India:
Market Segment | Projected Value (2033) | CAGR |
---|---|---|
Fruit Yogurt | ₹14.70 billion | 19.70% |
Paneer | ₹2,030.70 billion | 12.85% |
Premium Protein Bar | ₹950.00 billion (2030) | 6.60% |
This strategic product launch underscores Parag Milk Foods' dedication to innovation and quality, positioning the company to capitalize on the increasing consumer preference for healthier, protein-rich dairy options. As the market for nutritious food products continues to expand, Parag Milk Foods appears well-positioned to meet evolving consumer demands and potentially strengthen its market presence in the health-conscious segment.
Historical Stock Returns for Parag Milk Foods
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+0.87% | +2.74% | +27.29% | -13.83% | -11.27% | +86.65% |