Parag Milk Foods Expands Portfolio with High-Protein, Nutrient-Rich Offerings

Parag Milk Foods , a leading dairy FMCG company in India, has announced a significant expansion of its product portfolio, introducing a range of high-protein and nutrient-rich offerings across its flagship brands. This strategic move aims to cater to the growing demand for healthier food options and strengthen the company's position in the health-conscious consumer segment.

New Product Lineup

The company has introduced several new products across its brands:

Gowardhan

• Crunchy Chikki made with 100% pure Gowardhan Ghee
• Available in Sesame and Peanut flavors
• Priced at ₹10.00 for 25 grams

Go

• New range of fruit yogurt
• Flavors include Mango, Blueberry, and Strawberry
• Priced at ₹25.00 for 80 grams

Pride of Cows

• Low-Fat & High-Protein Paneer (45 grams of protein)
• Mint & Masala Buttermilk
• Greek Yogurt in Fig & Honey, Blueberry, Pineapple, and Mixed Berry flavors (with no added sugar)
• Fresh Mozzarella Bocconcini Balls
• Pricing ranges from ₹60.00 for 250ml buttermilk to ₹400.00 for 200g of Bocconcini

Avvatar

• High-Protein Bar snack for fitness enthusiasts
• Available in Chocolate and Coffee wafer flavors
• Priced at ₹60.00 for a 40-gram piece

Strategic Focus on Health and Nutrition

Akshali Shah, Executive Director of Parag Milk Foods, emphasized the company's commitment to meeting the growing demand for protein-rich products. She stated, "With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforces our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition."

Market Expansion and Distribution

The new product range will be distributed through various channels:

• Pride of Cows products will be available on the Pride of Cows portal, app, and through quick commerce and e-commerce platforms.
• Gowardhan, GO, and Avvatar products will be sold in general stores, modern trade outlets, and on quick commerce and e-commerce platforms.

Industry Outlook

The expansion aligns with the growing market for protein-rich and health-focused products in India:

This strategic product launch underscores Parag Milk Foods' dedication to innovation and quality, positioning the company to capitalize on the increasing consumer preference for healthier, protein-rich dairy options. As the market for nutritious food products continues to expand, Parag Milk Foods appears well-positioned to meet evolving consumer demands and potentially strengthen its market presence in the health-conscious segment.