Palred Technologies announced on December 31, 2025, that its consumer electronics brand pTron has entered the automotive accessories segment as part of its portfolio expansion strategy. The move represents a strategic diversification for the company beyond its traditional personal audio and mobile accessories offerings.

Product Launch Details

The company has launched a comprehensive range of car-focused technology products designed to enhance in-car convenience, connectivity, and everyday usability for consumers. The new product lineup includes:

Distribution Strategy

The products are currently available through Amazon India, maintaining pTron's digital-first distribution approach. This strategy aligns with the brand's established online presence and customer reach in the consumer electronics market.

Management Commentary

Ameen Khwaja, Founder & CEO of pTron, commented that the automotive accessories category represents a natural extension of the brand's mission to offer practical and affordable technology solutions while addressing evolving consumer needs in personal mobility. The launch demonstrates pTron's commitment to expanding into high-utility lifestyle technology categories.

Strategic Significance

This expansion strengthens pTron's diversification strategy, moving the brand beyond its core competencies in personal audio and mobile accessories. The automotive accessories segment entry positions the company to tap into the growing market for car technology solutions and in-vehicle convenience products.

Company Background

Palred Technologies Limited has been listed on both BSE and NSE since 2004. The announcement was made through Palred Electronics Private Limited, a subsidiary company of Palred Technologies Limited, in compliance with Regulation 30 disclosure requirements.

Palred Technologies announced that its subsidiary pTron has entered the smart eyewear market with the launch of two innovative products - Orbis Era and Orbis Urban. The Bluetooth-enabled smart glasses represent the company's strategic move into the affordable smart eyewear segment, combining modern design with intelligent functionality.

Product Launch and Pricing

The new smart eyewear series is now available exclusively on Amazon with competitive pricing designed to make smart glasses accessible to Indian consumers.

Orbis Urban: Magnetic Clip-On Smart Glasses

The pTron Orbis Urban delivers versatility and performance through its magnetic clip-on sunglasses and built-in audio system. The product targets modern lifestyle needs with several advanced features:

• Open-ear sound with air-conduction audio technology
• 10mm dynamic drivers for immersive stereo sound
• Built-in HD microphone for clear, hands-free calls
• Blue light protection to reduce eye strain
• Lightweight, secure all-day design
• Magnetic touch fast charging (1.50 hours)
• Bluetooth 5.40 for fast, stable connectivity
• IPX4 water and sweat resistance
• Replaceable lenses, including prescription options

Orbis Era: Everyday Smart Eyewear

The pTron Orbis Era offers a stylish upgrade to daily eyewear, targeting professionals, students, and content creators. Key specifications include:

Company Vision and Market Strategy

According to Ameen Khwaja, Founder and CEO of pTron, the launch represents the company's commitment to making futuristic technology accessible to Indian consumers. The Orbis Smart Glasses Series aims to set new benchmarks in the affordable tech-wearable category by combining style, practicality, and affordability.

pTron operates under the slogan "Be Loud Be Proud" and focuses on lifestyle electronics accessories. The brand was established in 2014 as part of Palred Electronics Private Limited, offering a wide range of mobile accessories including Bluetooth headsets, portable speakers, chargers, cables, and car accessories. The company's strength lies in providing quality products backed by warranty at competitive prices in the branded accessories category.