P N Gadgil Jewellers has officially announced Sara Tendulkar as the brand ambassador for its contemporary jewellery brand "Litestyle by PNG" through a formal press release. The announcement marks a strategic partnership aimed at strengthening the brand's connection with India's future jewellery consumers and bridging the gap between traditional and modern shoppers.

Brand Ambassador Partnership Details

Sara Tendulkar's appointment reflects the brand's focus on connecting with younger demographics through her natural elegance, modern outlook, and strong digital presence. Her preference for clean silhouettes and minimal embellishment aligns with Litestyle's design philosophy of lightweight, contemporary fine jewellery.

Strategic Vision and Market Positioning

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, emphasized that Litestyle represents a conscious long-term effort to bridge existing customers with future consumers. The brand has been designed as a modern retail format with strong omnichannel presence, focusing on everyday moments rather than only traditional occasions.

Sara Tendulkar commented on the association, stating that Litestyle reflects a sense of ease and individuality that feels natural to her, with jewellery designed for everyday life. As brand ambassador, she will feature in brand campaigns, participate in digital initiatives, media interactions, and attend key store launches while serving as a style muse for select collections.

Expansion Strategy and Business Development

Following encouraging response from pilot stores in Pune and Goa, Litestyle is set for structured expansion across key markets. The brand operates as a distinct business vertical under the PNG umbrella, targeting women who purchase jewellery beyond traditional occasions, including self-purchase, gifting, and everyday moments.

Product Portfolio and Market Approach

Litestyle by PNG offers contemporary lightweight fine jewellery designed in 14K, 18K, and 22K gold, focusing on minimalist pieces that combine style, comfort, and versatility. The brand follows an omnichannel approach integrating physical stores, digital platforms, and content-led engagement to cater to modern consumers who value design authenticity and ease of shopping.

PN Gadgil Jewellers Limited has expanded its retail footprint with the opening of a new store in Pune. The jewellery retailer inaugurated its latest outlet at Ideal Landmark Complex in Viman Nagar, Pune, at 6:00 PM, further strengthening its presence in the Maharashtra market.

Store Expansion Details

The new store opening represents a significant step in the company's ongoing retail expansion strategy. The outlet is strategically located in Viman Nagar, one of Pune's prominent commercial and residential areas, positioning the brand to serve a broader customer base in the region.

Network Growth

With the addition of this new outlet, PN Gadgil Jewellers Limited's retail network has expanded to 66 stores nationwide. This milestone reflects the company's commitment to increasing its physical presence and accessibility to customers across different markets.

Regulatory Compliance

The company has informed the BSE Limited and National Stock Exchange of India Limited about this store opening in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. This regulatory filing ensures transparency and keeps stakeholders informed about material developments in the company's business operations.

The store opening announcement was signed by Prakhar Gupta, Company Secretary and Compliance Officer, maintaining proper corporate governance standards in the disclosure process.