Neopolitan pizza & foods Limited has officially launched its new healthy quick service restaurant brand 'NEO FRANKIE' on 26 January 2026, marking a strategic expansion into the growing healthy wraps and quick-bite segment. The BSE-listed company announced this development through a regulatory filing under Regulation 30 of SEBI listing requirements.

Brand Positioning and Target Market

NEO FRANKIE represents a contemporary, health-focused QSR concept designed to offer freshly prepared, nutritious Frankie wrap variants. The brand specifically targets today's youth, working professionals, students, and health-conscious consumers who seek quick, wholesome, and affordable meal options.

The company aims to modernize the traditional Frankie category by seamlessly blending taste, nutrition, hygiene, and operational efficiency to meet rapidly evolving food habits and increasing demand for convenient yet healthy eating solutions.

Strategic Business Benefits

The launch of NEO FRANKIE offers several long-term strategic advantages to Neopolitan Pizza and Foods Limited. The initiative provides entry into the fast-growing healthy wraps segment while utilizing a low-investment, compact store format that enables rapid multi-city expansion.

Key strategic benefits include:

• Entry into the fast-growing healthy wraps and quick-bite segment
• Low-investment, compact store format enabling rapid multi-city expansion
• Strong appeal to first-time entrepreneurs and small investors
• Strengthening position as a multi-brand QSR company
• Creation of sustainable and recurring revenue streams

Franchise Model Launch

Alongside the brand launch, the company has officially opened the NEO FRANKIE franchise model, featuring attractive investment parameters for aspiring entrepreneurs. The franchise offering emphasizes accessibility and scalability through its structured approach.

The franchise model is designed to appeal to first-time entrepreneurs and small investors, making it an attractive and scalable business opportunity with standardized menus ensuring consistent quality and taste across locations.

Product and Service Offerings

NEO FRANKIE focuses on delivering a wide range of healthy, freshly prepared Frankie wraps through a fast service, high-margin QSR business model. The brand maintains standardized recipes to ensure consistent quality and taste while offering flexibility in service formats suitable for takeaway, dine-in, and food court environments.

Management Perspective

The management of Neopolitan Pizza and Foods Limited emphasized the strategic importance of this launch, stating that NEO FRANKIE represents a step towards addressing growing demand for healthy and convenient food options while creating scalable and sustainable franchise opportunities. The brand aligns with the company's growth roadmap and the evolving preferences of Indian consumers.

With this launch, Neopolitan Pizza and Foods Limited continues to strengthen its presence in the Indian QSR market and reaffirms its commitment to innovation-driven, sustainable growth as a multi-brand food company with a growing national footprint.

Neopolitan Pizza and Foods Limited has announced two major strategic developments to accelerate its expansion across India, including three new franchise locations in Ahmedabad and a strategic partnership with Sunfin Realty Private Limited for FOCO model expansion.

Ahmedabad Franchise Expansion

The BSE-listed food service company has signed agreements for three additional franchise locations in Ahmedabad, further strengthening its presence in Gujarat. The expansion aligns with the company's long-term vision of scaling its Quick Service Restaurant (QSR) and food retail presence across key urban and semi-urban markets in India.

The newly signed franchise locations will be developed in prime catchment areas of Ahmedabad and are expected to cater to the growing demand for quality, affordable, and consistently standardized food offerings under the Neopolitan Pizza brand. These outlets will follow the company's established operational, quality, and brand guidelines to ensure a uniform customer experience.

Strategic Partnership with Sunfin Realty

Neopolitan Pizza and Foods Limited has also entered into a strategic agreement with Sunfin Realty Private Limited to support the expansion of its FOCO (Franchise Owned Company Operated) model. Under this partnership, Sunfin Realty will serve as a strategic partner for identifying prime commercial properties and sourcing suitable investors for the company's FOCO expansion across key growth markets.

The FOCO model enables franchise partners to own the infrastructure and investment while Neopolitan Pizza and Foods Limited manages complete operations, ensuring standardized quality, strong brand control, and optimized operational efficiency. This model represents a key pillar of the company's scalable and asset-light growth strategy.

Management Commentary

Commenting on the Ahmedabad expansion, the management stated that they are delighted to expand their franchise network with the signing of three new locations, reflecting strong brand trust, robust franchise model, and increasing demand for their products. Gujarat has always been a strong market for the company, with Ahmedabad playing a crucial role in their growth roadmap.

Regarding the Sunfin Realty partnership, management noted that this agreement marks an important step in strengthening their FOCO expansion strategy. Sunfin Realty's expertise in real estate advisory and investor sourcing will help secure premium locations and committed partners, enabling faster and more structured growth.

Company Focus and Strategy

Neopolitan Pizza and Foods Limited continues to focus on sustainable growth through its asset-light franchise model, product innovation, supply chain strengthening, and strong franchise partner support. The company operates in the QSR, packaged food, and agri-food segments, utilizing both franchise-led and FOCO models supported by standardized systems and innovation.

The collaboration with Sunfin Realty reinforces the company's commitment to disciplined expansion, enhanced operational excellence, and value creation for franchise partners and stakeholders. Ahmedabad, being one of the fastest-growing food consumption hubs in western India, continues to be a priority market for the company's expansion strategy.