Max India Limited's wholly-owned subsidiary Antara Assisted Care Services has announced a significant expansion in the senior care market with the launch of AGEasy's specialized Gut Care Range. Developed in partnership with Wellbeing Nutrition, this new product portfolio addresses the overlooked digestive challenges faced by India's aging population.

Market Need and Research Insights

The launch addresses a critical gap in the Indian healthcare market, where gut health products are typically designed for the general population. Recent studies reveal concerning statistics about senior digestive health:

Seniors face unique physiological challenges that make their digestive systems more sensitive, including slower metabolism, altered gut microbiome, higher medication load, and reduced digestive enzyme activity. These factors increase both the frequency and severity of digestive discomfort among the aging population.

Product Portfolio and Specifications

The AGEasy Gut Care Range features four targeted formulations designed specifically for senior physiology:

All products in the range are FSSAI-certified and utilize clinically validated, globally sourced ingredients. The formulations are plant-based, gluten-free, lactose-free, GMO-free, and contain no added sugar. The products are specifically designed for optimal absorption and ease of use, addressing common senior concerns like pill fatigue and dysphagia.

Leadership Perspectives

Ishaan Khanna, CEO of Antara Assisted Care Services, emphasized the foundational importance of gut health for seniors. He highlighted that scientific literature demonstrates gut health's influence on immunity, inflammation, metabolic parameters, and cognitive function. The collaboration combines AGEasy's understanding of senior needs with Wellbeing Nutrition's scientific rigor to create sustained, reliable support for digestive concerns.

Avnish Chhabria, Founder CEO of Wellbeing Nutrition, reinforced the partnership's commitment to making clean, research-driven nutrition accessible across all life stages. He noted that the collaboration addresses seniors' specific challenges including reduced nutrient absorption and ease of use requirements.

Company Background and Market Position

Antara Senior Care, launched in 2013, operates as the senior-care business of Max India Limited, part of the ₹7.00 billion Max Group. The integrated ecosystem operates through two main business lines: Residences for Seniors and Assisted Care Services. AGEasy, launched in 2023, has already touched over 5.00 lakh lives and offers products across lung care, joint health, fall prevention, diabetes management, and now gut health.

Wellbeing Nutrition, founded in 2019, raised ₹10.00 million in a Series B round led by Hindustan Unilever Ltd. and Fireside Ventures. The company specializes in FDA-approved, science-backed nutraceuticals across various health categories including sleep, gut health, beauty, stress, immunity, and vitamins.

Strategic Impact

This launch represents AGEasy's continued mission of making aging easier through thoughtfully curated products addressing chronic health needs. The partnership creates India's first dedicated gut care range for the aging population, positioning both companies at the forefront of the specialized senior healthcare market. The collaboration demonstrates the growing recognition of age-specific healthcare needs and the market opportunity in serving India's expanding senior demographic.

The new AGEasy Gut Care Range features four targeted formulations addressing digestive concerns for seniors with science-backed ingredients, further solidifying Max India's commitment to providing specialized care solutions for the aging population.

Max India Limited has announced the allotment of 20,000 equity shares to eligible employees under its Employee Stock Option Plan (ESOP) 2020. The company informed stock exchanges about this development through a regulatory filing on December 12, 2025.

ESOP Allotment Details

The Nomination and Remuneration Committee of Max India Limited approved the allotment on December 12, 2025 at 10:54 a.m. The allotted shares have a face value of ₹10 each and were issued as fully paid-up equity shares to eligible employees of the company and its subsidiary companies.

The allotment arose from the exercise of vested stock options in accordance with the company's ESOP Plan 2020, providing employees with an opportunity to acquire equity stakes in the organization.

Impact on Share Capital

Following this allotment, Max India Limited's capital structure has been updated to reflect the increased shareholding base. The company's issued, subscribed and paid-up capital has increased as a result of this ESOP exercise.

The allotment represents a modest increase in the company's equity base, with the total number of outstanding equity shares rising by 20,000 shares.

Regulatory Compliance

Max India Limited made this disclosure pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, as amended. The company has informed both BSE Limited (Scrip Code: 543223) and National Stock Exchange of India Limited (Scrip Name: MAXIND) about this development.

The disclosure has also been hosted on the company's website at www.maxindia.com , ensuring transparency and accessibility of information to all stakeholders. This ESOP allotment reflects the company's commitment to employee participation in its growth story through equity ownership.