Mahindra & Mahindra Tackles Rare Earth Magnet Shortage with Alternative Sourcing and Engineering Solutions
Mahindra & Mahindra is addressing potential rare earth magnet shortages due to China's export restrictions. The company has built up inventory from alternative sources, securing supply for nine months. For long-term solutions, they're developing engineering alternatives to support growth plans, especially in the EV segment. The shortage affects neodymium-iron-boron magnets, crucial for EV motors and power steering. Other major Indian automakers acknowledge the issue but report no immediate production impacts. Mahindra's proactive approach aims to maintain production stability and support growth.

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Mahindra & Mahindra , one of India's leading automotive manufacturers, is taking proactive steps to address the potential shortage of rare earth magnets caused by China's export restrictions. The company is implementing a two-pronged approach, focusing on alternative sourcing channels and engineering solutions to mitigate the impact on its production and future growth plans.
Short-Term Measures and Inventory Management
Group CFO Amarjyoti Barua has reassured stakeholders about the company's preparedness for the immediate future. According to Barua, Mahindra & Mahindra has successfully built up its inventory through alternative sources, ensuring a buffer against potential supply disruptions. This strategic move is expected to shield the company from major risks for the next nine months.
Long-Term Strategy and Engineering Solutions
While the company's short-term needs are addressed, Mahindra & Mahindra acknowledges that its ambitious growth plans require more substantial long-term solutions. The automotive giant is now focusing on developing engineering alternatives to manage the shortage beyond the current tactical measures. These efforts are crucial for sustaining the company's expansion, particularly in the electric vehicle (EV) segment.
Impact on the Automotive Industry
The shortage primarily affects neodymium-iron-boron magnets, which are essential components in electric vehicle traction motors and power steering systems. This issue has raised concerns across the automotive sector, with rating agencies Icra and Crisil previously warning that industry inventories of these critical magnets could be depleted by mid-July, posing significant supply chain risks.
Industry-Wide Concern
Mahindra & Mahindra is not alone in facing this challenge. Other major players in the Indian automotive market, including Maruti Suzuki and Hyundai Motor India, have also acknowledged the shortage. However, these companies have reported no immediate impact on their production schedules.
Looking Ahead
As Mahindra & Mahindra continues to navigate these supply chain challenges, the company's proactive approach in securing alternative sources and developing engineering solutions demonstrates its commitment to maintaining production stability and supporting its growth trajectory. The success of these initiatives will be crucial not only for Mahindra but also for the broader Indian automotive industry as it transitions towards increased electrification and sustainable mobility solutions.
The company's ability to manage its supply for FY26 is a positive sign, but the ongoing efforts to develop more robust, long-term solutions will be key to watch in the coming months and years.
Historical Stock Returns for Mahindra & Mahindra
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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-1.37% | -2.68% | -0.53% | +2.68% | +11.70% | +429.06% |