Lemon Tree Hotels Limited has announced a significant expansion in Uttar Pradesh through its material subsidiary, Fleur Hotels Limited, which has signed a license deed for a heritage hotel at Varanasi. The agreement spans a term of 28 years and represents the company's continued focus on destination-led markets in culturally significant cities.

Hotel Development Details

Under the terms of the agreement, Fleur Hotels Limited will repair and reconstruct a heritage hotel comprising approximately 47 elegant rooms, which will be branded as "Aurika Varanasi". The upcoming hotel will feature a restaurant and other public areas, offering a refined hospitality experience in one of India's most revered spiritual destinations.

Strategic Location Advantages

The property enjoys a strategic location right on the ghat adjoining river Ganges, making it highly accessible for both domestic and international travellers. The hotel is positioned approximately 4 km from Varanasi Junction Railway Station and about 26 km from Lal Bahadur Shastri International Airport.

Brand Expansion and Market Strategy

This signing marks the sixth owned/leased hotel under the upper upscale Aurika brand, further strengthening Lemon Tree Hotels' presence in Uttar Pradesh. The expansion reinforces the company's focus on expanding across leisure and destination-led markets, particularly in culturally significant cities with strong tourism potential.

Mr. Patanjali Govind Keswani, Executive Chairman of Fleur Hotels Ltd, commented on the development: "This hotel at Varanasi, which is one of India's most iconic destinations, blending spirituality, heritage, and tourism, will be the sixth owned/leased hotel under the upper upscale Aurika brand. This signing reinforces Fleur Hotels long term and scalable asset ownership strategy."

Company Portfolio Overview

Lemon Tree Hotels Limited operates as one of India's leading hospitality companies with seven distinct brands:

• Aurika Hotels & Resorts
• Lemon Tree Premier
• Lemon Tree Hotels
• Red Fox
• Keys Prima
• Keys Select
• Keys Lite

The group currently operates 120+ hotels across 80+ cities in India and abroad, with a growing pipeline of 130+ upcoming properties. Since opening its first 49-room hotel in 2004, the group has expanded to 260+ properties (operational and upcoming), establishing itself as a trusted name in hospitality for both business and leisure travellers.

Lemon Tree Hotels Limited has announced the appointment of Mr. Vivek Jhawar as Senior Vice President – Business Development and Senior Management Personnel, effective January 23, 2026. The company disclosed this appointment under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Appointment Details

The appointment was communicated to both the National Stock Exchange of India Limited and BSE Limited through an official disclosure. Mr. Jhawar's appointment is for full-time employment in his new role as Senior Vice President – Business Development.

Professional Background

Mr. Vivek Jhawar brings over 17 years of extensive experience across retail sector and business development to his new role. His educational qualifications include a Bachelor of Commerce (Honors) degree from the University of Calcutta completed in 2004, and a PGDM in Marketing with specialization in Retail from S.P. Jain Center of Management obtained in 2006.

Career Experience

Jhawar commenced his professional career with Pantaloons Retail India Ltd. (Future Group) in 2006. Throughout his career, he has been associated with several leading organizations that have contributed to his strong domain expertise and strategic acumen.

Regulatory Compliance

The appointment disclosure was made pursuant to Regulation 30 read with Para A(7) of Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company also referenced SEBI Circular No. SEBI/HO/CFD/PoD2/CIR/P/01SS dated November 11, 2024 in its compliance documentation.

The disclosure was signed by Pawan Kumar Kumawat, Company Secretary & Compliance Officer, and submitted to the stock exchanges for record purposes. This appointment strengthens Lemon Tree Hotels' senior management team with Jhawar's proven track record in retail and business development sectors.