Kellton Tech Solutions Limited (NSE: KELLTONTEC, BSE: 519602), a global leader in AI and digital transformation, has announced its pivotal role in enhancing Sony LIV's digital platform for the Asia Cup 2025. The Hyderabad-based company's expertise in cloud-native engineering and low-latency streaming technologies contributed significantly to the seamless delivery of the sporting event to millions of viewers.

Technical Excellence Drives User Experience

Kellton Tech's contribution focused on three key areas:

1. Cloud-Native Engineering: Implementing robust cloud solutions to handle massive concurrent viewership.
2. Low-Latency Streaming: Ensuring real-time content delivery with minimal delays.
3. Large-Scale Digital Transformation: Enhancing the overall digital infrastructure to support high-quality streaming.

The company's technical prowess in scalability, security, and speed played a crucial role in supporting Sony LIV's live sports streaming capabilities during the tournament.

Setting New Benchmarks in Digital Sports Broadcasting

Niranjan Chintam, Director of Kellton Tech Solutions Limited, expressed pride in the company's achievement, stating, "By enabling scalability, security, and speed, Kellton is proud to help set a new global benchmark for digital sports broadcasting."

The success of this collaboration underscores the growing importance of technology in revolutionizing how audiences engage with live sports content. It also highlights the potential for OTT platforms to transform the landscape of digital entertainment.

Future Outlook

Kellton Tech remains committed to shaping the future of digital entertainment by building resilient, cutting-edge digital ecosystems. The company's involvement in high-profile events like the Asia Cup 2025 strengthens its position as a key player in the digital transformation space.

With over 1,800 employees across the United States, Europe, and the Asia-Pacific region, Kellton Tech continues to expand its global footprint in AI and digital services. The company's expertise spans various industries, including BFSI, manufacturing, hospitality, retail, healthcare, energy, and the public sector.

As digital platforms continue to evolve, Kellton Tech's role in powering seamless, large-scale digital experiences positions it at the forefront of the ongoing revolution in sports broadcasting and entertainment technology.

Kellton Tech Solutions Limited , a global leader in AI and digital transformation, has taken a significant step towards shaping the future of artificial intelligence by signing a Memorandum of Understanding (MoU) with Hungary-based E-Group ICT Software Zrt. This strategic collaboration aims to develop a sovereign, human-centric AI ecosystem under the EU-India Framework Agreement.

AI Gigafactory: A New Frontier in Technology

The partnership between Kellton and E-Group will lead to the creation of an 'AI Gigafactory,' where Kellton will contribute its expertise in software development and technology support. This initiative is set to combine Europe's emphasis on sovereignty and trusted innovation with India's technological prowess.

Key Aspects of the Collaboration

• Focus: Building a sovereign, human-centric AI ecosystem
• Framework: Aligned with the EU-India Framework Agreement
• Core Objective: Deliver an integrated framework for AI, data processing, and cloud infrastructure
• Priorities: Transparency, security, and long-term resilience

Strategic Implications

Karanjit Singh, CEO (APAC) of Kellton, emphasized the significance of this partnership, stating, "We see this collaboration with E-Group as a pivotal step in shaping a sovereign, human-centric AI future. By bringing together Europe's vision for AI sovereignty and India's deep technology capabilities, we aim to contribute to the AI Roadmap initiative with expertise in AI, Generative AI, Cloud, and Cybersecurity."

The collaboration is anchored in E-Group's Budapest Initiative, which aims to advance innovation that is secure, transparent, and globally relevant.

E-Group's Perspective

Antal Kuthy, Founder & CEO of E-Group ICT Software Zrt., expressed his company's commitment to the project: "E-Group is dedicated to building sovereign, human-centric AI ecosystems in line with Europe's strategic priorities. Partnering with Kellton under the EU-India Framework Agreement allows us to align Europe's sovereignty objectives with India's technology expertise."

Kellton's Growing Influence

This MoU underscores Kellton's growing influence in the global AI and digital transformation landscape. The company has been recognized as a leader in various technology domains:

• Named a Leader in Zinnov Zones for ER&D Digital Engineering and Experience Engineering
• Recognized by ISG and Avasant for its SAP services

With a workforce of over 1,800 employees across delivery centers and offices in the United States, Europe, and the Asia-Pacific region, Kellton continues to expand its global footprint and technological capabilities.

Recent Corporate Developments

In addition to the AI collaboration, Kellton Tech Solutions has recently made other significant corporate moves:

1. The company announced its 31st Annual General Meeting, demonstrating its commitment to shareholder engagement and corporate governance.

2. Kellton's Securities Issuance Committee approved the allotment of 40,23,500 fully paid-up equity shares of face value ₹1 each upon conversion of Foreign Currency Convertible Bonds (FCCBs). This move has increased the company's paid-up equity share capital from ₹51,37,22,420 to ₹51,77,45,920.

As Kellton Tech Solutions continues to innovate and expand its technological offerings, this latest partnership with E-Group ICT Software Zrt marks a significant milestone in the company's journey towards shaping the future of AI on a global scale.