Insurance Payments Surge 35% During Festive Season, UPI Dominates Digital Transactions
Insurance payments in India have increased by 35% year-on-year and 14% week-on-week between September 22 and October 14, according to PB FinTech data. UPI emerged as the preferred payment method, accounting for 53.5% of monthly subscriptions and showing 18% growth post-September 22. Credit card usage for term insurance grew by 21%, while netbanking remained popular for high-value policies. Motor and two-wheeler insurance saw 17% growth in UPI transactions. Health insurance monthly instalments experienced a remarkable 307% growth. The surge coincides with the 0% GST reform implementation and increased festive spending, particularly boosting vehicle-related insurance.

*this image is generated using AI for illustrative purposes only.
Insurance payments in India have seen a significant uptick, with a 35% year-on-year increase and a 14% week-on-week rise between September 22 and October 14, according to data from PB FinTech . This surge coincides with the implementation of 0% GST reform and increased festive spending, highlighting a growing trend in the insurance sector.
Digital Payment Methods Take Center Stage
The data reveals a strong preference for digital payment methods, with UPI (Unified Payments Interface) emerging as the dominant choice for insurance transactions:
Payment Method | Share of Monthly Subscriptions | Growth Post-September 22 |
---|---|---|
UPI | 53.5% | 18% |
Credit Cards | N/A | 21% (for term insurance) |
Netbanking | N/A | Preferred for high-value policies |
UPI transactions showed remarkable growth across various insurance categories:
- Motor insurance: 17% growth
- Two-wheeler insurance: 17% growth
Segment-wise Payment Trends
Different insurance segments exhibited varying payment preferences and growth rates:
Insurance Segment | Payment Method | Growth/Trend |
---|---|---|
Term Insurance | Credit Cards | 21% growth |
Term Insurance | Netbanking | 49% growth |
Investment-linked Plans | Netbanking | 37% growth |
Health Insurance | Monthly Instalments | 307% growth |
Festive Season Impact
The festive season has particularly boosted vehicle-related insurance, driven by:
- New vehicle purchases
- Increased focus on family protection
Monthly Premium Plans Gain Traction
There's a notable shift towards monthly premium plans, especially in health insurance, where monthly instalments saw a staggering 307% growth. This trend indicates a growing preference for more flexible payment options among policyholders.
The surge in insurance payments and the increasing adoption of digital payment methods reflect a changing landscape in India's insurance sector. As consumers embrace the convenience of UPI and other digital payment options, insurance companies are adapting to meet these evolving preferences, particularly during the festive season.
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