Innovana Thinklabs Limited has disclosed its equity participation in AdCounty Media India Limited to stock exchanges, revealing a strategic investment that positions the company as a significant stakeholder in the media firm.

Equity Stake Details

The company holds a 17.79% equity stake in AdCounty Media India Limited as of December 31, 2025. This disclosure was made pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Classification Under Different Standards

The investment presents an interesting regulatory classification scenario. Under the Companies Act, 2013, AdCounty Media does not qualify as an Associate Company since Innovana Thinklabs holds less than the 20% equity threshold typically required for such classification.

However, the accounting treatment differs significantly. Under Indian Accounting Standards (Ind AS), AdCounty Media is classified as an Associate Company for accounting purposes. This classification is based on the significant influence that Innovana Thinklabs exercises over AdCounty Media, despite the sub-20% equity holding.

Regulatory Compliance

The disclosure was made to both major Indian stock exchanges where Innovana Thinklabs is listed:

• BSE Limited: Scrip Code 544302
• National Stock Exchange: Symbol INNOVANA

The intimation was signed by Vasu Ajay Anand, Company Secretary and Compliance Officer, ensuring proper corporate governance protocols were followed. The disclosure demonstrates the company's commitment to transparency and regulatory compliance in its investment activities.

Strategic Implications

This equity stake represents Innovana Thinklabs' investment in the media sector through AdCounty Media India Limited. The significant influence classification under Ind AS suggests active involvement in AdCounty Media's strategic decisions, despite holding a minority stake. The timing of the disclosure, following AdCounty's listing, indicates the investment's materialization into a publicly traded equity position.

Innovana Thinklabs Limited has announced a strategic move in the real estate sector through its wholly owned subsidiary, Innovana Infrastructure Limited. The subsidiary has acquired a 43% stake in a newly incorporated entity, Innovana Real Estate Private Limited, marking the company's entry into the real estate market.

Key Details of the Acquisition

About the Newly Incorporated Entity

This strategic investment by Innovana Infrastructure Limited represents a significant step for Innovana Thinklabs in diversifying its portfolio into the real estate sector. The newly formed Innovana Real Estate Private Limited, with its recent incorporation and capital structure, appears to be positioned for future developments in the real estate market.

It's worth noting that while the authorized share capital stands at Rs. 10.00 lakh, the current paid-up capital is Rs. 5.00 lakh, indicating room for potential future capital infusion as the entity begins its operations.

The acquisition, made through cash subscription, demonstrates Innovana Thinklabs' commitment to expanding its presence in new market segments. As Innovana Real Estate Private Limited is yet to commence commercial operations, stakeholders will likely be keen to observe how this new venture unfolds and contributes to Innovana Thinklabs' overall business strategy.