Indian Auto Sector: Retail Sales Growth and Price Cuts Following GST Reduction
The Indian automobile sector experienced modest growth in August, with retail sales increasing by 2.84% year-over-year. Tractor sales led with a 30.14% increase, while commercial vehicles and two-wheelers grew by 8.55% and 2.18% respectively. Following GST rate reductions, major automakers announced significant price cuts across their vehicle portfolios. Mahindra & Mahindra, Tata Motors, Toyota, and luxury brands like Audi and Mercedes-Benz reduced prices by up to Rs 11 lakh. The sector faced challenges due to GST reform uncertainty and adverse weather conditions, but anticipates a strong rebound in late September with the onset of festive season and clarity on GST reforms.

*this image is generated using AI for illustrative purposes only.
The Indian automobile sector has experienced recent developments, with modest growth in retail sales and significant price cuts following GST rate reductions.
In August, vehicle retail sales across the country increased by 2.84% year-over-year, according to data from the Federation of Automobile Dealers Association (FADA). This growth occurred despite challenges such as heavy rains, floods, and customer uncertainty following GST 2.0 reform announcements.
Segment-wise Performance in August
The growth in August varied across vehicle segments:
Vehicle Segment | Year-over-Year Change |
---|---|
Tractors | 30.14% |
Commercial Vehicles | 8.55% |
Two-wheelers | 2.18% |
Passenger Vehicles | 0.93% |
Three-wheelers | -2.26% |
Construction Equipment | -26.45% |
Tractors led the growth chart with a 30.14% increase, while the two-wheeler segment grew by 2.18%. Commercial vehicles showed strong performance with an 8.55% uptick, and passenger vehicles saw a marginal growth of 0.93%.
GST Rate Reduction and Price Cuts
Following the GST Council's decision to reduce tax rates on automobiles, leading Indian car manufacturers announced significant price cuts across their vehicle portfolios. The GST rate on small cars was lowered from 28% to 18%, while luxury vehicles now attract a 40% rate.
According to Kotak Institutional Equities, on-road prices are expected to fall 5-8% on average. Several major automakers have announced price reductions:
- Mahindra & Mahindra: Reduced prices by up to Rs 1.56 lakh across models including Bolero, Scorpio, and XUV700.
- Tata Motors: Cut prices on both passenger and commercial vehicles, with reductions ranging from Rs 30,000 to Rs 4.65 lakh.
- Toyota: Slashed prices by up to Rs 3.49 lakh on the Fortuner.
- Luxury brands:
- Audi: Reduced prices by Rs 2.6-7.8 lakh.
- Mercedes-Benz: Reduced prices by Rs 2.6-11 lakh.
Other manufacturers including Hyundai, Renault, Nissan, Maruti Suzuki, and Skoda also announced price reductions. Most companies stated that around 60% of their sales volumes now fall under the reduced 18% GST slab, with new prices taking effect from September 22.
Challenges and Future Outlook
Despite the positive developments, the sector faced challenges in August:
- GST 2.0 reform announcements led to customer hesitation, with many delaying purchases in anticipation of potential price reductions.
- Heavy rains and floods in some regions disrupted customer visits to dealerships.
As a result, the average inventory levels remained elevated at 56 days by the end of August.
FADA President CS Vigneshwar expressed optimism about the sector's prospects in the coming months, anticipating:
- A muted first half of September due to the Shraddh period and ongoing GST uncertainty.
- A strong rebound in late September driven by:
- The onset of Navratri festivities
- Expected clarity on GST reforms
- Festive demand picking up
- OEM schemes offering GST-aligned benefits
The convergence of policy clarity, festive sentiment, and the recent price cuts is expected to trigger a sharp surge in sales towards the end of September and into the festive season.
As the Indian auto industry navigates through these developments, the coming months will be crucial in determining the sector's performance for the remainder of the fiscal year. Stakeholders remain hopeful that the traditional festive season boost, coupled with the GST-driven price reductions, will drive a stronger recovery in the automotive retail landscape.