Flair Writing Industries Commences Wooden Pencil Manufacturing with 84 Million Capacity
Flair Writing Industries Limited has started wooden pencil manufacturing operations at its step-down subsidiary Flomaxe Stationery Private Limited in Surat with an annual capacity of 84 million pieces. The facility will also produce complementary products including erasers and sharpeners, creating a comprehensive product portfolio to serve the pencil and allied stationery segment as part of the company's strategy to strengthen its creative segment.

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Flair Writing Industries Limited has announced the commencement of wooden pencil manufacturing operations at its step-down subsidiary Flomaxe Stationery Private Limited in Surat. This development marks a significant expansion in the company's creative product portfolio and represents a strategic move to strengthen its position in the stationery market.
Manufacturing Operations Launch
The company has successfully initiated wooden pencil production at its Flomaxe Stationery facility located in Surat. The new production line will have an estimated annual capacity of 84 million pieces, positioning the company to deliver high-quality wooden pencils at different price points while bolstering its presence in the stationery segment.
| Parameter: | Details |
|---|---|
| Product Type: | Wooden Pencils |
| Facility Name: | Flomaxe Stationery Private Limited |
| Location: | Surat |
| Annual Capacity: | 84 Million Pieces |
| Business Impact: | Creative Portfolio Expansion |
Comprehensive Product Range Strategy
Within this facility, the company will also focus on manufacturing complementary products such as a range of erasers and sharpeners. These products, combined with existing SKUs in polymer pencils and mechanical pencils, will create a comprehensive basket of products to address the pencil and allied stationery segment. This expansion enhances the company's backward integration with the fast-growing creatives segment as part of its long-stated strategy.
Management Commentary
Commenting on the development, Mr. Vimalchand Rathod, the Managing Director, said the company is excited to commence wooden pencil manufacturing at Flomaxe Stationery Private Limited in Surat, marking an important step in strengthening their creative segment portfolio. He noted that this expansion will serve one of the biggest product categories in the overall stationery segment and will be a key pillar in their plan to rapidly scale the creative segment, which grew by 72.00% year on year in 9M FY26.
Strategic Market Positioning
The launch of wooden pencil manufacturing represents a strategic initiative to penetrate further into the largest segment of the stationery industry. This expansion aligns with Flair Writing Industries' objective to strengthen its stationery business operations and diversify its product portfolio. The company's enhanced manufacturing strength, combined with its commitment to breakthrough product innovation, positions it to advance confidently and expand its presence across the evolving stationery landscape.
Historical Stock Returns for Flair Writing Industries
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.22% | -1.67% | +4.30% | +1.04% | +46.11% | -30.07% |


































