Embassy Developments Ltd. has announced its strategic expansion into the Mumbai Metropolitan Region, marking a significant milestone as the company launches its first residential developments under the Embassy brand in India's financial capital. The expansion encompasses three marquee residential projects with a combined Gross Development Value exceeding ₹12,000 crore.

Strategic Investment and Market Entry

The company plans to invest approximately ₹4,500 crore to establish its Mumbai footprint through developments in Worli, Juhu, and Alibaug. Together, these projects represent a total development area of around 1.58 million sq. ft. in RERA carpet area, with launches planned to commence from Q4 FY2026.

Embassy Citadel, Worli - Flagship Development

The centerpiece of this expansion is Embassy Citadel, an ultra-luxury residential development in Worli. Located near the Four Seasons hotel, this single-tower development encompasses approximately 1 million sq. ft. in RERA carpet area with a GDV exceeding ₹8,800 crore. The project features 3-, 4- and 5-bedroom homes, along with two exclusive triplex mansion residences.

A distinctive aspect of Embassy Citadel is its seven-level amenity and lifestyle space, spanning nearly 100,000 sq. ft. - over 10% of the total development area. The five-level clubhouse includes a professional-grade padel court, bowling alley, spa, and seven guest suites. The project has received RERA approval.

Additional Mumbai Projects

Juhu Ultra-Luxury Development

The proposed Juhu project spans approximately 0.33 million sq. ft. in RERA carpet area with an estimated GDV of ₹3,000 crore. This low-density development features approximately 50 homes across 2+ acres, designed for multi-generational urban families with wellness-focused amenities and community-centric spaces. The project is currently pending approvals.

Alibaug Lifestyle Project

The third project marks Embassy Developments' entry into the lifestyle and second-home residential segment. The Alibaug development comprises approximately 0.20 million sq. ft. in RERA carpet area with a GDV of ₹400 crore. Envisioned as a low-rise, nature-integrated development, it focuses on open spaces, wellness, and experiential living for buyers seeking resort-style residences within driving distance of Mumbai. This project is also pending approvals.

Company Performance and Outlook

Over the past year, Embassy Developments has focused on strengthening governance and restoring customer confidence through execution. The company has successfully completed and handed over six residential projects, delivering homes to over 3,300 families, including three projects in Mumbai across Worli, Lower Parel, and Thane.

The company remains on track to achieve pre-sales of approximately ₹5,000 crore in FY26, supported by robust demand and a calibrated pipeline of planned launches. With a land bank exceeding 3,000 acres and a comfortable debt-equity position, Embassy Developments is positioned for responsible scaling.

Leadership Perspective

Jitu Virwani, Chairman of Embassy Developments Ltd., emphasized the company's three-decade legacy of creating enduring developments. Aditya Virwani, Managing Director, highlighted Mumbai as the country's deepest residential market, noting the company's strategy of building high-conviction developments rather than pursuing volume.

The expansion coincides with a refreshed brand identity, reflecting the company's next phase of growth and renewed mission to exceed expectations in concept, delivery, and residential experiences.

Source:

Embassy Developments has announced impressive pre-sales performance for the third quarter, recording ₹13.92 billion in pre-sales revenue. This substantial achievement highlights the company's strong market presence and robust customer demand for its real estate offerings.

Q3 Pre-sales Performance

The company's pre-sales figure of ₹13.92 billion during Q3 represents a significant milestone in its business operations. Pre-sales, which indicate customer commitments and future revenue potential, serve as a key performance indicator for real estate companies.

Market Position

The substantial pre-sales achievement demonstrates Embassy Developments' ability to attract customers and secure revenue commitments in the competitive real estate market. This performance reflects the company's project portfolio appeal and market execution capabilities.

Business Implications

The strong pre-sales performance indicates healthy demand for the company's real estate projects and provides visibility into future revenue conversion. Such pre-sales figures typically translate into actual sales and revenue recognition in subsequent quarters, subject to project completion and customer payment schedules.

This Q3 pre-sales achievement positions Embassy Developments favorably in terms of business momentum and market performance, reflecting the company's operational effectiveness in the real estate sector.