Eraaya Lifespaces Subsidiary EbixCash Launches Legend Card with Lotus India Pay

Eraaya Lifespaces subsidiary EbixCash has officially announced the launch of the Legend Card, a co-branded prepaid card developed in partnership with Lotus India Pay. The strategic collaboration, disclosed through a media release under Regulation 30 of SEBI regulations, strengthens EbixCash's prepaid and digital payments portfolio while combining the expertise of both financial technology companies.

Partnership Framework

The partnership brings together EbixCash's payments and prepaid capabilities with Lotus India Pay's customer-facing ecosystem, creating an integrated framework for card issuing, processing, and transaction management. Built on a secure ledger-based architecture, the solution supports end-to-end settlement and reconciliation while maintaining full alignment with existing payment networks and regulatory frameworks.

Enhanced Payment Solutions

The Legend Card is designed as an open-loop prepaid card that provides customers flexibility to transact across a broad merchant base within applicable regulatory limits. The card supports multiple payment methods including point-of-sale (POS) transactions, e-commerce purchases, QR-based payments, and UPI-linked usage, enabling seamless cashless transactions across both physical and digital platforms.

Following a digital-first issuance approach, users can complete onboarding online and instantly access a virtual card for digital and QR-based transactions, with the option of obtaining a physical card for POS usage. Security features include real-time transaction alerts, instant card blocking and unblocking capabilities, and configurable spend limits to ensure safe and transparent payment experiences.

Leadership Perspectives

Mr. Sharan Pardeshi, AVP – Product & Alliance at EbixCash World Money, emphasized the strategic importance of this addition to their prepaid portfolio. The partnership enables the company to address wider range of routine and high-frequency payment needs while providing customers with benefits such as exclusive brand offers, faster checkout experiences, and enhanced spending control.

Mr. Bhavin Dedhia, Founder of Lotus India Pay, highlighted how the collaboration elevates customer engagement through seamless and rewarding payment solutions, aligning perfectly with their objective of offering added value and convenience to customers.

Market Positioning

Introduced as part of EbixCash's ongoing product and partnership roadmap, the Legend Card strengthens the company's prepaid portfolio by extending its presence across everyday payment use cases. This initiative highlights EbixCash's focus on developing scalable and compliant payment solutions that respond to evolving consumer behavior as digital payments continue becoming integral to routine transactions across India.