Dixon Technologies Shares Fall 35% as Motorola Volumes Decline Amid Increased Competition
Dixon Technologies shares declined 35% in three months, reaching lowest levels since June 2024, due to 20% YoY volume drop from key client Motorola. Motorola, contributing over 45% of Dixon's FY25 revenue, faced Apple competition and increased outsourcing to Karbonn. Phillip Capital maintains bearish outlook with ₹9,085 price target, while broader analyst consensus suggests 49.10% upside potential.

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Dixon Technologies shares have experienced significant selling pressure, declining 35% over the last three months and touching their lowest level since June 2024 as of Tuesday's close. The stock's poor performance has been attributed to challenges faced by one of its key clients.
Client Concentration Risk Materializes
Brokerage firm Phillip Capital highlighted the primary reason behind Dixon's recent underperformance in a Tuesday note, pointing to a sharp decline in volumes from Motorola, a critical client for the company.
| Parameter: | Details |
|---|---|
| Motorola's Revenue Share: | Over 45% of Dixon's total FY25 revenue |
| Q3 Volume Decline: | 20% year-on-year |
| Outsourcing to Karbonn: | 23% of Motorola's volumes |
The heavy dependence on Motorola has become a significant concern, with the client accounting for over 45% of Dixon Technologies' total revenue in financial year 2025. This concentration risk has materialized as Motorola's business faces headwinds.
Motorola's Operational Challenges
Motorola's volumes declined 20% year-on-year during the third quarter, primarily due to intense competition from Apple, which resulted in muted sales performance. The situation was further complicated by Motorola's strategic decision to increase outsourcing to Karbonn, which received 23% of Motorola's volumes during the quarter.
According to Phillip Capital, this dual impact meant that Dixon not only lost volumes due to Motorola's overall decline but also faced reduced allocation as the client diversified its manufacturing partnerships. The brokerage noted that this development aligns with their thesis that mobile phone assembly offers little competitive moat.
Analyst Outlook and Price Targets
Phillip Capital maintains one of the most bearish stances on Dixon Technologies, setting a price target of ₹9,085, which represents a 19% downside potential from current levels. This target is notably the lowest on the street and the only one below the ₹10,000 per share mark.
| Brokerage: | Price Target | Rating | Change |
|---|---|---|---|
| Phillip Capital: | ₹9,085 | Bearish | 19% downside potential |
| Ambit Capital: | ₹11,275 | Sell | Cut from ₹11,868 |
Ambit Capital also revised its outlook on Wednesday, cutting its price target to ₹11,275 from ₹11,868 while maintaining a "sell" rating on the stock.
Market Consensus and Trading Activity
Despite the recent negative sentiment from some brokerages, the broader analyst community remains largely optimistic about Dixon Technologies. Among 34 analysts covering the stock, 26 maintain "buy" ratings, two suggest "hold," and six have "sell" ratings.
The consensus price target estimates suggest a potential upside of 49.10% for Dixon's shares, indicating a significant divergence in analyst opinions about the company's prospects.
Shares of Dixon Technologies were trading 1.20% higher at ₹11,375 during Wednesday's session, showing some recovery from Tuesday's close when the stock hit its lowest level since June 2024.
Historical Stock Returns for Dixon Technologies
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.01% | -3.19% | -15.15% | -28.09% | -28.31% | +290.37% |
















































