Delhi-NCR, Bengaluru, Hyderabad Lead Magicpin's Food Delivery Volumes In 2025
Magicpin reported strong growth in 2025 with Delhi-NCR, Bengaluru, and Hyderabad leading food delivery volumes. The platform added over 6 lakh users through Inner Circle programme and onboarded 80,000+ merchants across segments. Quick delivery service magicNOW contributed 13.00% of orders after expanding to 20 cities, while biryani topped consumption with nearly 10 million orders.
*this image is generated using AI for illustrative purposes only.
Magicpin, India's third-largest food delivery platform, reported significant growth across key metropolitan markets in 2025, with Delhi-NCR, Bengaluru, and Hyderabad emerging as the top performers for food delivery volumes. The company announced these developments on Friday, highlighting substantial user acquisition and merchant expansion during the year.
User Growth and Market Expansion
The platform achieved notable success through its Inner Circle programme, which focuses on verified student and corporate users. The company's performance metrics demonstrate strong market penetration across multiple segments.
| Growth Parameter: | 2025 Achievement |
|---|---|
| Inner Circle Users Added: | Over 6 lakh (student and corporate) |
| Merchants Onboarded: | 80,000+ across all segments |
| magicNOW City Expansion: | 20 cities |
| magicNOW Order Contribution: | 13.00% of food delivery orders |
The merchant onboarding spanned across food delivery, budget dining, and fine dining segments, strengthening the platform's comprehensive food service ecosystem.
Quick Delivery Service Performance
Magicpin's 15-minute quick delivery service, magicNOW, demonstrated strong adoption rates after scaling operations to 20 cities in 2025. The service contributed 13.00% of the platform's total food delivery orders, indicating successful market acceptance of ultra-fast delivery services.
Food Ordering Trends and Consumer Preferences
The company released insights through its 'How India Eats' report, revealing key consumption patterns during 2025. Demand patterns showed peak activity during celebrations and extended late-night ordering across metropolitan markets.
| Food Category: | Performance Highlights |
|---|---|
| Most Ordered Dish: | Biryani (nearly 10 million orders) |
| Top Snack: | Chicken roll |
| Popular Items: | Chicken momos, fries |
| Notable Spending: | Single Delhi-NCR customer spent ₹20,000.00 on pizzas |
Leadership Perspective
Anshoo Sharma, CEO and Founder of magicpin, emphasized the platform's focus on value-driven food ordering. "2025 marked a clear shift towards value-led, habitual food ordering in India. With the launch of Inner Circle, we added over 6 lakh verified student and corporate users and on-boarded 80,000+ merchants across food delivery, budget dining and fine dining this year - strengthening everyday access to affordable and budget meals," Sharma stated.
Metropolitan Market Performance
The platform's growth was primarily driven by five key metropolitan markets, with Delhi-NCR leading the expansion. The top-performing cities included:
- Delhi-NCR (leading market)
- Bengaluru
- Hyderabad
- Pune
- Kolkata
These markets demonstrated consistent demand patterns with notable surge in late-night ordering and celebration-driven consumption, indicating strong user engagement across diverse usage scenarios.
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