Deepak Shenoy supports insurance commission reforms while flagging retail sector valuation concerns
Capitalmind's Deepak Shenoy supports proposed insurance commission reforms despite potential near-term distributor disruption, believing consumer-centric changes will strengthen the sector long-term. He highlights that general insurance commissions are substantially higher than other financial products, requiring regulatory intervention for meaningful change. On retail sector concerns, Shenoy warns that high valuations cannot be justified by margin expansion alone amid slowing growth, attributing challenges to increased competition from quick commerce and online platforms fragmenting consumer purchases.

*this image is generated using AI for illustrative purposes only.
Capitalmind Founder and CEO Deepak Shenoy has voiced support for proposed regulatory reforms targeting insurance commission structures, acknowledging that while the changes may create near-term challenges for distributors, they could ultimately strengthen the sector by better aligning incentives with consumer interests. Speaking on ET Now, Shenoy also addressed concerns about India's retail sector, where companies face the dual challenge of maintaining high valuations while experiencing slowing growth despite improving margins.
Insurance Commission Reforms: Consumer-Centric Approach
Shenoy emphasized his hope that the proposed changes to insurance commissions would be implemented from a consumer perspective. He highlighted that payouts in general insurance, particularly during the first year or two, are substantially higher than most other financial products when measured as a percentage of commissions. This structure has historically influenced distributor behavior, skewing focus toward insurance products offering higher commission rates.
The Capitalmind CEO explained that despite growing awareness among both consumers and distributors, very few products currently allow distributors to voluntarily accept lower commissions in exchange for better customer deals. He noted that meaningful change would require industry-wide regulatory intervention rather than individual negotiations.
Impact on Industry Stakeholders
The proposed reforms would affect various industry participants differently, according to Shenoy's analysis:
| Stakeholder | Impact | Timeline |
|---|---|---|
| Distributors & Brokers | Cash-flow disruption from lower upfront commissions | Immediate |
| Insurance Companies | Temporary business slowdown during adjustment | 1-2 years |
| Consumers | Better value propositions and wider adoption | Long-term |
| Overall Industry | Improved alignment and growth potential | 2+ years |
Shenoy explained that while overall commission earnings may remain similar over longer periods, the shift away from front-loaded payments would create immediate cash-flow challenges for distributors and brokers. Insurance companies, built with long-term horizons of 40 to 50 years, would be better positioned to weather the transition compared to distributors who rely more heavily on ongoing cash-flow-based incentives.
Retail Sector Valuation Concerns
Turning to the retail sector, Shenoy addressed the challenging dynamics facing listed retail companies. He expressed concern about high multiples in what he described as a highly competitive industry, noting that competition typically compresses margins unless growth slows. In the current environment, margin expansion appears to be occurring at the cost of growth.
The increasing competition from quick commerce and online players is fragmenting consumer purchases across multiple platforms rather than concentrating them among established large players. This shift results in individual retailers reporting lower growth even as the overall industry continues expanding.
Margin Dynamics and Investment Outlook
Shenoy observed that as consumers migrate low-margin purchases such as daily groceries to alternative channels, traditional retailers may experience margin expansion in their remaining product mix. This occurs because higher-margin categories account for a larger share of their sales portfolio.
However, he cautioned that while this dynamic can boost EBITDA and profitability in the short term, it does not justify high valuations. "This is not useful for a high multiple," Shenoy stated, emphasizing that high valuations require sustained growth alongside stable margins rather than margin protection at the expense of growth.
He warned that an industry overly focused on protecting margins rather than creating incremental value for consumers risks disappointing investors over time. Given the stretched valuations in the retail space, Shenoy indicated he would require significantly lower prices to justify the investment risk at current levels.
While competitive dynamics may eventually benefit the retail sector as a whole, Shenoy noted that individual players may not necessarily see improved economics, making the investment case challenging under current market conditions.



























