Crompton Greaves Unveils State-of-the-Art NVH Lab to Boost Product Quality
Crompton Greaves Consumer Electricals Limited has opened an in-house Noise, Vibration, and Harshness (NVH) laboratory at its facilities. This new lab aims to improve product development, reduce turnaround time, accelerate innovation, and enhance user experience. The company expects this initiative to strengthen its position in the consumer electricals market and improve customer satisfaction by delivering quieter, more refined products across all categories.

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Crompton Greaves Consumer Electricals Limited , a leading player in the consumer electrical goods sector, has taken a significant step towards enhancing its product quality and innovation capabilities. The company inaugurated an in-house Noise, Vibration, and Harshness (NVH) laboratory at its facilities.
Advancing Product Development
The newly established NVH lab is set to revolutionize Crompton's approach to product development and quality assurance. This state-of-the-art facility is designed with a clear focus on delivering quieter, more refined, and high-performing products across all categories in the company's portfolio.
Strategic Benefits
The introduction of this in-house lab is expected to yield several strategic advantages for Crompton Greaves:
Improved Turnaround Time: By bringing NVH testing capabilities in-house, the company aims to significantly reduce the time required for product development and refinement.
Accelerated Innovation: The lab will serve as a catalyst for innovation, enabling the company to rapidly test and iterate on new product designs.
Enhanced User Experience: With a dedicated facility for NVH testing, Crompton Greaves is poised to deliver products that offer an exceptional user experience, particularly in terms of noise reduction and overall performance.
Product Leadership: The company views this lab as a strategic enabler for maintaining and enhancing its position as a leader in the consumer electricals market.
Focus on Customer Satisfaction
Rashmi Khandelwal, Company Secretary & Compliance Officer of Crompton Greaves Consumer Electricals Limited, emphasized the customer-centric approach behind this initiative. In a statement to the stock exchanges, Khandelwal noted that the NVH lab was established "with the purpose of meeting what customers truly care about."
The company's commitment to enriching customer lives through enhanced product quality is evident in this significant investment. By focusing on reducing noise and vibration while improving overall product performance, Crompton Greaves aims to address key aspects of customer satisfaction in the electrical appliances sector.
Market Impact
While this development does not fall under the mandatory disclosure requirements of SEBI's Listing Obligations and Disclosure Requirements Regulations, Crompton Greaves chose to inform the stock exchanges as part of its commitment to good corporate governance practices.
The inauguration of this advanced NVH lab underscores Crompton Greaves' dedication to continuous improvement and innovation in the competitive consumer electricals market. As the company leverages this new facility to enhance its product offerings, it will be interesting to observe the impact on market share and customer satisfaction in the coming months.
Historical Stock Returns for Crompton Greaves
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+0.34% | -2.69% | -9.22% | -10.82% | -24.78% | +31.23% |