Credit Card Issuance Drops 28% in Q2 FY26 While Other Consumption Credit Segments Recover: JM Financial Report
India's consumption credit market displayed early signs of recovery in H1 FY26, with personal loans and consumer durables showing strong growth. However, the credit card segment faced a sharp decline in new issuances. Personal loans grew 23% YoY in H1 FY26, while consumer durables increased by 12% YoY. Credit card additions declined by 28% YoY in Q2 FY26. Secured lending segments showed steady growth, with public sector banks gaining market share. Lenders adopted a cautious approach, with a decline in new-to-credit borrower share across segments. JM Financial maintains a selective approach on financial stocks, preferring specific institutions in banking and NBFC sectors.

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India's consumption credit market displayed early signs of recovery in the first half of FY26, though credit card issuance remained a significant outlier with sharp declines, according to a comprehensive analysis by JM Financial Institutional Securities.
Credit Card Segment Faces Sharp Decline
The credit card segment witnessed a notable slowdown in new issuances, contrasting sharply with recovery trends in other consumption credit categories. The data revealed concerning metrics for the credit card industry during the September quarter of FY26.
| Metric | Q2 FY26 Performance | Previous Period |
|---|---|---|
| New Credit Card Additions | -28% YoY decline | Better performance in FY25 |
| Cards in Circulation Growth | 6% | 7% in FY25 |
| Private Bank Market Share | 78% of new issuances | Continued dominance |
Asset quality trends in credit cards showed mixed signals, with early delinquencies improving through a 40 basis point sequential decline in PAR 1–30. However, stress in the PAR 31–90 bucket increased for private banks compared with FY25 levels, indicating persistent risks in portions of the unsecured borrower base.
Personal Loans and Consumer Durables Show Strong Recovery
In stark contrast to credit cards, personal loans demonstrated robust recovery momentum. The segment reversed its FY25 decline with impressive growth figures across multiple timeframes.
| Loan Segment | H1 FY26 Growth | Q2 FY26 Growth | Key Driver |
|---|---|---|---|
| Personal Loans | +23% YoY | +35% YoY | PSB leadership, higher ticket sizes |
| Consumer Durables | +12% YoY | +19% YoY | Private bank market share recovery |
Public sector banks led the personal loan recovery, supported by a sharp increase in average ticket sizes, while asset quality improved across lenders and borrower categories. Consumer durable loans also rebounded significantly, with private banks regaining market share in this segment, though asset quality trends remained mixed with rising longer-tenure delinquencies despite improvement in early buckets.
Secured Lending Segments Show Steady Growth
The secured lending landscape demonstrated consistent improvement, with public sector banks gaining substantial market share across key segments. Home loan disbursements grew 11% in the first half of FY26, with PSBs accounting for half of origination value.
Growth patterns skewed towards higher-ticket loans, reflecting rising residential property prices, while smaller ticket segments showed early signs of stress. Auto loans and two-wheeler loans recorded modest improvement in disbursement growth, though asset quality weakened in auto loans, particularly for NBFCs and lower ticket sizes.
Lenders Adopt Cautious Approach to New Borrowers
The report identified a broad-based decline in new-to-credit (NTC) borrower share across segments, especially in personal loans, two-wheelers and consumer durables. This trend indicates lenders are prioritising seasoned borrowers amid concerns around unsecured credit quality.
Early delinquencies have either improved or remained stable across most segments, except auto loans driven by NBFCs, with cautious underwriting remaining evident across the industry. The overall disbursement growth across consumption segments ranged between 6% and 35% year-on-year in the September quarter of FY26, compared with contraction or low single-digit growth during FY25.
Market Outlook and Investment Preferences
JM Financial noted that this recovery trend could support loan growth in FY27 if current patterns sustain. The brokerage maintains a selective approach on financial stocks, expressing preference for specific institutions across different categories:
Preferred Banking Stocks:
- ICICI Bank
- Axis Bank
- SBI
- City Union Bank
- DCB Bank
Preferred NBFC and HFC Stocks:
- Aditya Birla Capital
- Shriram Housing Finance
- PNB Housing Finance
- Aadhar Housing Finance
Historical Stock Returns for JM Financial
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.02% | +2.86% | -3.57% | -6.08% | +14.63% | +72.72% |
















































