Chinese electric vehicle giant BYD is gearing up to potentially expand its footprint in the Indian market with the introduction of its ATTO 2 model. This strategic move could mark a significant shift in the company's approach to the price-sensitive Indian automotive sector.

Affordable EV Strategy

BYD, known for its innovative electric vehicles, is considering the launch of the ATTO 2 as its most budget-friendly electric offering in India. This decision aligns with the growing demand for affordable electric vehicles in the country, where price plays a crucial role in consumer adoption of green technology.

Partnership with Landmark Cars

The potential launch of the ATTO 2 is expected to be facilitated through Landmark Cars , a prominent player in the Indian automotive retail sector. This partnership could leverage Landmark Cars' extensive network and market knowledge to effectively introduce and distribute BYD's new model across the country.

Market Implications

If realized, this move by BYD could impact the Indian electric vehicle market:

• Increased Competition: The entry of ATTO 2 as an affordable option may intensify competition in the budget EV segment.
• Consumer Benefits: Indian consumers could have access to BYD's electric vehicle technology at a more accessible price point.
• Market Expansion: This strategy may help BYD capture a larger share of the growing Indian EV market.

As the electric vehicle landscape in India continues to evolve, BYD's potential introduction of the ATTO 2 model could offer Indian consumers a new, affordable option in the electric mobility space. The automotive industry will be watching closely to see how this development unfolds and its impact on the market dynamics.

Landmark Cars Limited, a leading premium automotive retail network in India, has announced significant developments in its partnerships with major automotive brands.

Stellantis Intent Letter

Landmark Cars recently disclosed that its subsidiary has received an intent letter from Stellantis Automobiles India Private Limited. While specific details about the nature or terms of the intent letter were not provided, this development suggests a potential strengthening of ties between Landmark Cars and Stellantis, a global automotive manufacturing corporation.

Citroën Expansion in Delhi

In a separate announcement, Landmark Cars revealed an expansion of its partnership with Stellantis, specifically for the Citroën brand in Delhi. Landmark Lifestyle Cars Private Limited, a wholly-owned subsidiary of Landmark Cars Limited, has received a letter of intent from Stellantis Automobiles India Private Limited for the sale and after-sales business of the Citroën car brand in Delhi.

Strategic Use of Existing Infrastructure

The company plans to leverage its existing Jeep showroom at Mathura Road and workshop in Okhla for this new Citroën arrangement. This move aligns with Landmark's strategy of optimizing infrastructure to enhance efficiency and drive growth while deepening its brand presence in key regions.

Consolidation Efforts

As part of its consolidation strategy, Landmark Cars will discontinue operations at its Jeep showroom in Moti Nagar, Delhi. The company stated that this location has been in operation for several years and is substantially depreciated, resulting in a marginal financial impact from this closure.

Long-term Growth Strategy

Sanjay Thakker, Chairman and Managing Director of Landmark Cars, commented on these developments, saying, "These strategic moves are aligned with our long-term goal to rationalize costs and streamline operations. By optimizing our infrastructure and strengthening partnerships with leading automotive brands, we are reinforcing our profitable growth journey."

About Landmark Cars Limited

Landmark Cars Limited is a prominent player in India's premium automotive retail sector. The company represents a diverse portfolio of automotive brands, including:

• Mercedes-Benz
• Honda
• Jeep
• Volkswagen
• BYD
• Renault
• Mahindra & Mahindra
• KIA
• MG Motors
• Citroën

Additionally, Landmark Cars caters to the commercial vehicle retail business of Ashok Leyland in India.

The company's operations span the entire automotive retail value chain, encompassing:

• New vehicle sales
• After-sales service and repairs
• Pre-owned passenger vehicle sales
• Facilitation of third-party financial and insurance products

As Landmark Cars continues to expand its partnerships and optimize its operations, it remains focused on strengthening its position in the premium automotive retail market in India.