Bajaj Auto has issued a formal clarification to BSE Limited and National Stock Exchange of India regarding its partnership with VDO.AI and Dentsu India for the Triumph Motorcycles campaign. The clarification was provided in response to stock exchange queries about a news item that led to a 3.39% increase in the company's share price.

Stock Exchange Response

The company responded to surveillance department queries from both BSE Limited (reference no. L/SURV/ONL/RV/APJ/(2025-2026)/194) and National Stock Exchange of India (reference no. NSE/CM/Surveillance/16504) regarding the news item titled "Bajaj Auto Partners with VDO.AI and Dentsu India to Drive High-Impact DCO-Led CTV Campaign for Triumph Motorcycles."

Partnership Structure and Details

Bajaj Auto clarified the nature of its business relationships in the campaign execution. The company explained that Dentsu India serves as its digital marketing vendor, working with multiple external partners including Google, Meta, and various publishers such as VDO.AI, Times of India, and Inshorts.

Campaign Specifications

The Triumph Motorcycles campaign ran from November 25, 2025, to December 16, 2025, focusing on the brand message "For Those Who Know The Difference." The campaign utilized Connected TV advertising through VDO.AI to access various OTT platforms, representing regular marketing activities conducted through Dentsu India.

Regulatory Compliance Statement

Bajaj Auto confirmed that no information related to this partnership requires disclosure under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company stated it remains unaware of any undisclosed information that could explain the trading movement in its equity shares.

The company emphasized its commitment to timely disclosures to stock exchanges as required under applicable listing regulations, including events likely to impact share price or trading volume.

Bajaj Auto Limited has announced the launch of WEGO P9018, introducing what the company positions as India's largest electric three-wheeler with the highest range in the segment. The launch was announced on 9th February 2026, marking the company's continued expansion in the electric mobility segment.

Product Specifications and Features

The WEGO P9018 comes equipped with comprehensive technical specifications designed for long-distance, high-volume mobility requirements:

The vehicle incorporates several advanced technologies to maximize efficiency and performance. The upgraded Battery Management System (BMS) and enhanced regenerative braking system play critical roles in extending the usable range and maximizing operational efficiency.

Market Positioning and Target Segments

The WEGO P9018 addresses evolving customer needs across multiple market segments. The vehicle is designed to serve urban, semi-urban, and rural markets, focusing on applications requiring large carrying capacity three-wheelers with extended range capabilities.

According to Samardeep Subandh, President – Intra-City Business Unit, Bajaj Auto Ltd., the WEGO P9018 represents the biggest electric three-wheeler in India with the largest battery capacity. The vehicle enables improved earnings potential for operators through its enhanced passenger and luggage carrying capability combined with extended range on a single charge.

WEGO Brand Philosophy

The WEGO brand represents Bajaj Auto's legacy as India's original 'passenger-carrier' and reflects the company's longstanding leadership in shaping last-mile mobility solutions. The brand celebrates drivers, operators, and communities who depend on reliable transportation for their daily mobility needs and livelihood.

Company Background

Bajaj Auto Limited maintains its position as the world's most valuable two-wheeler and three-wheeler company, with over 21 million motorcycles sold across more than 100 countries. The company holds the distinction of being India's No. 1 motorcycle exporter and the world's largest manufacturer of three-wheelers. Bajaj Auto achieved the milestone of becoming the first two-wheeler company globally to reach a market capitalization of INR two trillion.