Ashiana Housing has successfully converted 92 units into bookings at its Ashiana Amaya project in Jamshedpur, Jharkhand, with a total sale value of ₹145.34 crores. The conversion process from Expression of Interest (EOI) to confirmed bookings commenced on December 14, 2025, and is currently ongoing, as announced by the company to stock exchanges on December 16, 2025.

Project Conversion Details

The converted units comprise approximately 1.98 lakh square feet of area across the premium residential project. Ashiana Amaya is positioned as a Premium Homes project featuring 3BHK and 4BHK units, with a total launch of 230 units in the development.

Conversion Process Timeline

The company has initiated the systematic conversion of Expression of Interest into confirmed bookings, marking a crucial transition from the pre-launch phase to active sales. This process demonstrates strong market response to the premium residential offering in Jamshedpur's real estate market.

Market Positioning and Value

With an average value of approximately ₹1.58 crores per unit, the Ashiana Amaya project reflects premium positioning in Jamshedpur's residential market. The successful conversion of 92 units out of 230 total units indicates robust demand for quality housing in this industrial hub of Jharkhand.

The ongoing conversion process positions Ashiana Housing to capitalize on the strong housing demand in Jamshedpur, contributing significantly to the company's revenue pipeline. The project's progress from EOI to confirmed bookings demonstrates effective project execution and market acceptance of the company's premium residential offerings.

Ashiana Housing has successfully concluded its board meeting and approved the issuance of unsecured non-convertible debentures worth up to ₹50 crores on a private placement basis. The decision was taken during the board meeting held on December 11, 2025, which was preceded by a trading window closure for designated employees and insiders.

Board Meeting Outcome

The board meeting, which commenced at 11:30 AM and concluded at 12:40 PM on December 11, 2025, resulted in the approval of the fund-raising initiative that was previously under consideration.

Debenture Issuance Details

The company's board considered, discussed, and approved the issuance of non-convertible debentures with the following specifications:

Trading Window and Compliance

Prior to the board meeting, Ashiana Housing had closed its trading window for designated employees, their immediate relatives, and insiders from December 4, 2025. The trading window is scheduled to reopen on December 15, 2025, following the completion of the board meeting and subsequent disclosures.

The company has made this disclosure in compliance with Regulation 30 read with Regulation 52 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The closure and reopening of the trading window aligns with SEBI's Prohibition of Insider Trading Regulations, 2015, ensuring fair market practices.

Strategic Implications

This fund-raising initiative through unsecured non-convertible debentures represents a strategic move by Ashiana Housing to strengthen its capital structure. The private placement approach allows the company to raise funds efficiently while maintaining flexibility in its financial planning. The approved amount of up to ₹50 crores provides the company with substantial resources for its operational and growth requirements.