Ashiana Housing has successfully converted 92 units into bookings at its Ashiana Amaya project in Jamshedpur, Jharkhand, with a total sale value of ₹145.34 crores. The conversion process from Expression of Interest (EOI) to confirmed bookings commenced on December 14, 2025, and is currently ongoing, as announced by the company to stock exchanges on December 16, 2025.

Project Conversion Details

The converted units comprise approximately 1.98 lakh square feet of area across the premium residential project. Ashiana Amaya is positioned as a Premium Homes project featuring 3BHK and 4BHK units, with a total launch of 230 units in the development.

Conversion Process Timeline

The company has initiated the systematic conversion of Expression of Interest into confirmed bookings, marking a crucial transition from the pre-launch phase to active sales. This process demonstrates strong market response to the premium residential offering in Jamshedpur's real estate market.

Market Positioning and Value

With an average value of approximately ₹1.58 crores per unit, the Ashiana Amaya project reflects premium positioning in Jamshedpur's residential market. The successful conversion of 92 units out of 230 total units indicates robust demand for quality housing in this industrial hub of Jharkhand.

The ongoing conversion process positions Ashiana Housing to capitalize on the strong housing demand in Jamshedpur, contributing significantly to the company's revenue pipeline. The project's progress from EOI to confirmed bookings demonstrates effective project execution and market acceptance of the company's premium residential offerings.

Ashiana Housing Ltd , a prominent real estate developer, has received a tax demand notice from the Income Tax Department in Delhi. The company disclosed this information in a recent corporate announcement under Regulation 30 of the SEBI (LODR) Regulations.

Key Details of the Tax Demand

Company's Response

Ashiana Housing has stated that the tax demand does not have a significant impact on its financial or operational performance. However, the company is taking the following steps:

1. Exploring legal avenues to contest the order
2. Reviewing and reconciling its records

Implications and Next Steps

While the company maintains that there is no substantial financial impact, it is worth noting that:

1. The demand pertains to the fiscal year 2013-14, which is nearly a decade old.
2. Ashiana Housing is actively considering legal options, indicating that they may challenge the tax department's assessment.
3. The ongoing review of records suggests that the company is thoroughly examining its financial documentation to address this issue.

Investors and stakeholders will likely be watching closely to see how Ashiana Housing resolves this matter and whether it leads to any changes in the company's financial reporting or tax management practices.

As this situation develops, it will be important to monitor any updates from the company regarding the resolution of this tax demand and any potential impact on its financial statements or operational procedures.