Aptus Pharma Expands OTC Business in Gujarat Market
Aptus Pharma Limited is expanding its over-the-counter (OTC) business in Gujarat through its AptusWellCare Division. The expansion focuses on face care, body care, and hair care products, leveraging brands like Timglo, Kerava, and Shirovita. The company plans to enhance its product portfolio, including upcoming launches in hygiene care, pain relief, and oral care. To support this growth, Aptus Pharma is strengthening its field force and expanding its distributor network across Gujarat.
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Aptus Pharma Limited has announced a significant expansion of its over-the-counter (OTC) business in Gujarat under its dedicated AptusWellCare Division, representing a major milestone in the company's strategic growth initiatives. The expansion positions the company to capture a growing share of Gujarat's rapidly evolving OTC and personal care market.
Strategic Focus on High-Demand Categories
The expansion centers on three key consumer segments that demonstrate strong market demand across the region:
- Face care products targeting skincare and beauty needs
- Body and skin care solutions for comprehensive personal care
- Hair care products addressing diverse consumer requirements
The AptusWellCare Division will leverage flagship brands including Timglo, Kerava, and Shirovita, which are expected to deliver strong consumer traction across key markets in Gujarat.
Product Portfolio Enhancement Strategy
| Category | Focus Areas |
|---|---|
| Current Expansion | Face care, body care, hair care |
| Planned Categories | Hygiene care, pain relief, oral care |
| Upcoming SKUs | Timglo Detox, Kerava Shea Moisturizer |
| Brand Portfolio | Timglo, Kerava, Shirovita |
As part of its forward-looking strategy, Aptus Pharma Limited plans to further strengthen its footprint in the OTC and cosmeceutical segment. The company is preparing to broaden its product portfolio with new launches across multiple therapeutic and personal care categories.
Distribution Network Expansion
To support this strategic expansion, Aptus Pharma Limited is implementing comprehensive infrastructure enhancements. The company is enhancing its field force capabilities and expanding its distributor network throughout Gujarat. This initiative aims to place the company's OTC product range in a substantially larger number of medical stores across the state, ensuring broader market reach and improved product accessibility.
Management Commentary
Commenting on this development, Mr. Tejas Hathi, Managing Director of Aptus Pharma Limited, stated that the expansion of the company's OTC business across high-demand consumer categories strongly positions Aptus Pharma Limited to capture a larger share of Gujarat's rapidly advancing OTC and personal care market.
Company Background
Aptus Pharma Limited operates as a growing pharmaceutical company across multiple therapeutic areas, supported by a robust distribution network and a dedicated sales force. The company continues to strengthen its presence in specialty and chronic therapy segments as part of its long-term strategic roadmap, with this OTC expansion representing a significant diversification into consumer healthcare products.
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