News Stocks Amagi Media Labs Reports 21% FAST Growth and 27% Ad Impression Rise with AI IntegrationAmagi Media Labs Reports 21% FAST Growth and 27% Ad Impression Rise with AI Integration
Amagi Media Labs' March 2026 Airtime Report reveals significant Q4 2025 growth with 21% increase in FAST viewing hours and 27% rise in ad impressions, driven by applied AI adoption across core media operations. The report highlights strong regional performance across LATAM, APAC, EMEA, and North America, with new channels contributing substantially to overall growth metrics.
*this image is generated using AI for illustrative purposes only.
Amagi Media Labs Limited has released its March 2026 Airtime Report revealing strong performance metrics for Q4 2025, demonstrating significant growth driven by applied AI integration across core media workflows. The company's latest findings highlight the transformative impact of artificial intelligence on global FAST (Free Ad-supported Streaming TV) operations and media monetization.
Q4 2025 Performance Highlights
The company reported substantial growth across key performance indicators based on data from approximately 4,200 FAST channel deliveries distributed via Amagi's THUNDERSTORM server-side ad insertion platform:
| Metric | Q4 2025 Growth (YoY) |
|---|---|
| Global FAST Hours of Viewing | +21% |
| Ad Impressions | +27% |
| New Channel Contribution to HOV | 18% |
| New Channel Contribution to Ad Impressions | 16% |
Regional Performance Breakdown
The report demonstrates FAST growth momentum across all major global regions, with Latin America leading the expansion:
| Region | HOV Growth | Ad Impression Growth |
|---|---|---|
| LATAM | +66% | +77% |
| APAC | +23% | +43% |
| EMEA | +22% | +43% |
| U.S. & Canada | +17% | +22% |
While the U.S. and Canada continue to account for the largest share of global FAST viewing and ad impressions, international markets are steadily gaining market share.
AI Integration Transforming Media Operations
The report's central focus examines the accelerating adoption of applied AI across media operations. Based on a survey of 50 broadcast and streaming leaders evaluating 20 end-to-end content operations tasks, the strongest AI impact potential was identified in high-volume, information-driven workflows including metadata enrichment, context tagging, subtitling and translation, and social content publishing.
"The industry is entering a phase where AI is no longer just about experimentation — it's about embedding intelligence directly into operational workflows," said Srinivasan KA, Co-founder and President - Global Business. "Media companies that integrate applied AI across ingest, localization, scheduling, and monetization will unlock meaningful gains in speed, efficiency, and scalability."
Market Expansion and Content Diversification
New channels launched after December 2024 contributed 18% of global hours of viewing and 16% of global ad impressions during the quarter, underscoring continued platform expansion and content diversification. Entertainment and News maintained their positions as the top two content categories globally.
The report concludes that applied AI may represent the next structural shift in media operations, potentially as transformative as streaming was to distribution. Amagi manages over 9,000 channel deliveries across 300+ distributors in 40+ countries through its cloud-native platform.
Source: None/Company/INE121R01077/ca0ed03d-6489-4202-9630-e79cff0223fe.pdf
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