AJC Jewel Manufacturers has unveiled a comprehensive investor presentation detailing its strategic positioning as a leading Kerala-based gold jewellery manufacturer and its ambitious growth roadmap. The presentation showcases the company's transformation from a family-run retail business established in 1999 to a sophisticated B2B manufacturing platform serving both national chains and independent jewellers.

Company Overview and Business Model

AJC Jewel Manufacturers operates through an integrated B2B model, specializing in high-quality, design-led gold jewellery products. The company has evolved significantly since its founder, Mr. Kunhimohamed Perinkadakkat, established the initial retail store in 1999. Under the leadership of Chairman & MD Mr. Ashraf P, who brings 14 years of industry experience, the company has scaled its manufacturing operations and established an international presence.

The company's business model centers on solving critical pain points across the jewellery retail spectrum through three core components:

• B2B Manufacturing: Design and manufacture of 22K and 18K casting jewellery including plain, studded, and rose gold varieties
• Targeted Wholesale: Direct relationships with corporates and distributors
• Digital-First Sales: Proprietary B2B portal providing seamless ordering platform

Manufacturing Capabilities and Product Portfolio

The company operates from a modern 21,780 sq. ft. integrated manufacturing facility at Inkel Industrial Park in Malappuram, equipped with advanced casting, moulding, and design technology. AJC maintains a design library of over 5,000 designs across multiple product categories including anklets, bangles, bracelets, earrings, necklaces, nose rings, pendants, and custom name jewellery.

The newly introduced CNC machined jewellery category represents a significant strategic advancement, offering precision geometry, machine-finished quality, and consistency at scale. This category commands higher margins due to superior finish and opens access to daily wear and office wear segments.

International Operations and Market Presence

AJC has established a strategic manufacturing hub in Sharjah Airport Free Zone, UAE, with an installed capacity of 1 kg per month and current utilization of 400g per month. This facility provides several advantages including 0% corporate and personal income tax, zero import/export duties, and direct access to global bullion markets.

The company serves prestigious clients including Malabar Gold & Diamonds, Kalyan Jewellers, Chemmanur International Jewellers, Regal Jewellers, and Joyalukkas, while also supporting approximately 300 independent jewellery retailers across the region.

Financial Performance and Projections

The company has demonstrated consistent growth trajectory with notable financial improvements:

H1 FY26 performance shows robust growth with PAT of ₹2.61 crores, representing 111.83% year-over-year growth, while margins expanded to 2.19%. The company has outlined ambitious projections targeting revenue of ₹400 crores in FY26, ₹760 crores in FY27, and ₹1,200 crores in FY28, with corresponding PAT margins improving from 2.0% to 2.7%.

Strategic Growth Initiatives

The presentation outlines a multi-pronged growth strategy funded by the recent BSE SME listing. Key initiatives include:

Geographic Expansion: Targeted expansion into North India, Tamil Nadu, and Karnataka, alongside establishing presence in Middle East markets and nations with favorable trade agreements.

Product Diversification: Introduction of silver and fashion jewellery targeting Gen-Z consumers through a direct-to-consumer model, offering 925 Sterling Silver and Gold-Plated Silver products with aggregate margins of approximately 80%.

Technology Enhancement: Capital investment program to increase total production capacity by 120% and expand CNC machining capabilities for high-precision jewellery production.

B2C Entry: Plans to build a public-facing brand through a subsidiary, launching B2C e-commerce platform and strategically located retail outlets.

Market Positioning and Outlook

Operating in the rapidly formalizing Indian jewellery market projected to reach USD 145 billion by FY 2028, AJC is well-positioned to capitalize on the shift toward organized retail. The organized market share has grown from 22% in FY19 to 36-38% in FY24, driven by mandatory hallmarking and GST compliance requirements.

The company projects consolidated revenue CAGR of 30-40% over the next three years, supported by its integrated operations model featuring an 8-day production cycle, 2-3 day delivery, and 0-25 day credit period. With strategic sourcing from DGFT-nominated agencies and a lean working capital cycle, AJC Jewel Manufacturers is positioned to capture significant market share in India's evolving jewellery manufacturing landscape.

AJC Jewel Manufacturers Limited , a prominent player in the jewellery sector, has announced significant strategic moves to strengthen its market position and expand its operational footprint. The company has now received the incorporation certificate for its new subsidiary and provided updates on its earlier announced expansion plans.

Subsidiary Incorporation Update

The company has received the Certificate of Incorporation from ROC, Kerala for its subsidiary under the name "ESTHARA JEWELS PRIVATE LIMITED". This development follows the board's earlier approval for incorporating a wholly-owned subsidiary focused on silver jewellery retail business.

The subsidiary structure differs slightly from the original plan, with AJC Jewel Manufacturers holding 88% of the equity share capital while promoter Mr. Ashraf P holds the remaining 12%. Despite this shareholding pattern, ESTHARA JEWELS PRIVATE LIMITED qualifies as a subsidiary company under the Companies Act, 2013 and SEBI (LODR) Regulations, 2015.

Share Swap Acquisition

The board of AJC Jewel Manufacturers has given the green light to acquire a 95% stake in AJC Jewel Manufacturers (FZE), a promoter-held entity. This acquisition, valued at Rs 4.00 crore, will be executed through a share swap mechanism.

This strategic move is expected to consolidate AJC Jewel Manufacturers' shareholding in AJC Jewel Manufacturers (FZE), transforming it into a subsidiary of the company.

Financial Position

To provide context for these strategic decisions, the company's recent financial position shows strong growth across key metrics:

The company has shown significant growth in its asset base and equity, indicating a strong financial foundation for these expansion initiatives.

These strategic moves by AJC Jewel Manufacturers demonstrate the company's commitment to growth and diversification within the jewellery sector. The successful incorporation of ESTHARA JEWELS PRIVATE LIMITED marks a key milestone in the company's expansion into silver jewellery retail, while the planned share swap acquisition will streamline operations with AJC Jewel Manufacturers (FZE).