Aditya Birla Lifestyle Brands Limited (ABLBL) announced that Rajeev Agrawal, the Company Secretary and Compliance Officer, will be stepping down from his position effective November 30, 2025. Agrawal plans to pursue other opportunities within the Aditya Birla Group.

Key Details of the Resignation

• Effective Date: Close of business hours on November 30, 2025
• Current Role: Company Secretary and Compliance Officer
• Future Plans: Pursuing other opportunities within the Aditya Birla Group
• Transition Period: Agrawal will continue his current duties until November 30, 2025

Company's Disclosure

ABLBL has duly informed the stock exchanges about this leadership change, adhering to regulatory requirements. The company's statement emphasized Agrawal's continued commitment to his role during the transition period.

About Aditya Birla Lifestyle Brands Limited

Aditya Birla Lifestyle Brands Limited, a part of the Aditya Birla Group, is a leading player in the branded apparel sector. The company boasts a diverse portfolio of well-established lifestyle brands, including:

• Louis Philippe
• Van Heusen
• Allen Solly
• Peter England

As of September 30, 2025, ABLBL's retail footprint includes:

• Over 3,256 exclusive brand outlets
• Presence in more than 39,000 multi-brand outlets
• Over 7,000 shop-in-shops in department stores across India

The company has also expanded its presence in the innerwear and athleisure markets through Van Heusen Innerwear and strategic partnerships with international brands like Simon Carter, American Eagle, and Reebok.

Recent Financial Performance

In its latest financial results for Q2 FY2026, ABLBL reported:

The company demonstrated strong retail performance with a 12.00% like-to-like growth across its network of over 3,000 stores.

As ABLBL prepares for this transition in its leadership team, the company continues to focus on expanding its retail footprint and strengthening its brand portfolio in the competitive Indian apparel market.

Aditya Birla Lifestyle Brands Limited (ABLBL) has reported robust financial results for the second quarter of fiscal year 2026, demonstrating resilience in a challenging market environment. The company's strategic focus on retail excellence and digital expansion across its premium lifestyle and luxury segments has yielded positive outcomes.

Financial Highlights

ABLBL posted impressive results for Q2 FY26:

The company's performance was driven by strong retail execution, with like-to-like (LTL) growth of 12% across its network of over 3,000 stores. This marks the fifth consecutive quarter of robust retail LTL growth for ABLBL.

Segment Performance

Lifestyle Brands

• Revenue grew by 7% year-on-year to ₹1,754 crore
• EBITDA margin expanded by 80 basis points to 19.3%

Emerging Business

• Overall revenue was impacted by the closure of the Forever 21 business
• Retail LTL growth of 11%
• 130 basis points improvement in margins

Strategic Initiatives

ABLBL is leveraging its house of brands strategy to drive growth across various segments:

1. Retail Expansion: Added over 75 stores in Q2, bringing total presence to 3,256 stores spanning 4.7 million square feet.

2. Digital Integration: Focusing on omni-channel integration to enhance customer experience and drive sales.

3. Brand Strengthening: Executing high-impact go-to-market strategies that blend lifestyle narratives with product innovation.

4. Category Expansion: Scaling ethnic wear and innerwear categories to capture growing market segments.

5. Small Town Focus: Reported double-digit LTL growth in smaller towns, indicating successful penetration into emerging markets.

Brand Initiatives

• Louis Philippe: Launched the "Elvis Lives" campaign across all platforms.
• Van Heusen: Introduced the "Wings of Glory" campaign and appointed Sania Mirza as brand ambassador for handbags.
• Allen Solly: Focused on festival-themed marketing and expanding flagship stores in key markets.
• Peter England: Emphasized casual-led go-to-market strategies aligned with consumer demand.
• American Eagle: Expanded presence to 68 stores and about 250 shop-in-shops, positioning itself as a youth-focused denim brand.
• Reebok: Added 15 new stores in Q2, deepening reach across smaller towns.

Management Commentary

Ashish Dikshit, Managing Director of ABLBL, stated, "Our retail performance remains strong, supported by a streamlined store network and improving efficiency across e-commerce and wholesale channels. We are poised to accelerate our expansion across key markets, leveraging our agile and digitized operations to strengthen our leadership position."

Outlook

ABLBL expects to maintain its growth momentum, with retail sustaining its strength and other channels beginning to contribute more meaningfully to overall growth. The company remains focused on scaling efficiently, enhancing customer experience, and driving sustainable value creation for all stakeholders.

As Aditya Birla Lifestyle Brands continues to navigate the evolving retail landscape, its multi-pronged approach of retail expansion, digital integration, and brand strengthening positions it well for future growth in the premium lifestyle and luxury segments.