Aditya Birla Fashion & Retail Limited has announced key changes in its senior management structure, with the resignation of a division CEO and subsequent leadership restructuring effective from May 2026.

Leadership Transition in TCNS Division

Mr. Anant Kumar Daga, CEO of TCNS Division and Senior Management Personnel, has tendered his resignation from the company effective from close of business hours on April 30, 2026. The resignation has been attributed to personal reasons, as stated in the official communication to stock exchanges on January 29, 2026.

New Leadership Structure

To ensure continuity in operations, the company has appointed Mr. Sooraj Bhat to take additional responsibilities. Currently serving as CEO of Ethnic Business and Senior Management Personnel, Bhat will be re-designated to oversee both divisions.

Executive Profile

Mr. Sooraj Bhat brings extensive experience within the Aditya Birla Fashion and Retail ecosystem. His career trajectory includes:

• Current Position: CEO – Ethnic Business for ABFRL
• Previous Roles: Deputy CEO of Pantaloons, CEO of Fast Fashion division, and oversight of International Brands Division
• Tenure: Joined Madura Garments (now ABFRL) in 2002
• Recognition: Honored with "Exceptional Contributor for Business Success" in 2014 by the Aditya Birla Group Chairman
• Education: PGDM in Marketing and Strategy from IIM Bangalore, Mechanical Engineering from Regional Engineering College (now NIT) Calicut

Regulatory Compliance

The announcement was made in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and SEBI Master Circular No. SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024. The company has provided requisite details in annexures as mandated by regulatory requirements.

Organizational Impact

The leadership transition represents a strategic consolidation of operations under experienced management. With Bhat's extensive background across multiple divisions within the company, the move ensures operational continuity while leveraging his deep understanding of both ethnic wear and contemporary fashion segments.

Aditya Birla Fashion & Retail Limited has announced that its wholly owned subsidiary, Aditya Birla Digital Fashion Ventures Limited (ABDFVL), has completed additional investments in Wrogn Private Limited totaling approximately ₹42.38 crore. The transaction, disclosed under Regulation 30 of SEBI Listing Regulations on January 28, 2026, represents a continuation of the company's strategic expansion into digital-first fashion brands.

Investment Structure and Details

The investment comprises two distinct components structured to strengthen ABDFVL's position in Wrogn:

This investment follows the company's previous stock exchange intimation dated October 16, 2024, indicating a phased approach to increasing its stake in the fashion brand.

About Wrogn Private Limited

Wrogn Private Limited, incorporated in 2012, operates in the fashion apparel, footwear, and accessories segment under the 'Wrogn' brand. The company engages in manufacturing, marketing, and distribution through both online and offline channels.

Financial Performance Overview

Wrogn's revenue performance over the last three years demonstrates the brand's market presence:

Strategic Rationale

The acquisition aligns with ABDFVL's objective of expanding its portfolio of digital-first brands in the competitive fashion retail market. The transaction is structured as a cash consideration deal and has been completed without requiring any governmental or regulatory approvals.

Transaction Compliance

While Wrogn is classified as a related party, the company has clarified that this transaction does not constitute a related party transaction under regulatory definitions. Additionally, the promoter, promoter group, and group companies have no direct interest in the acquired entity, ensuring transaction independence.

The investment represents a milestone-based valuation approach, with the company noting that exact valuation details cannot be disclosed due to the nature of the arrangement. This strategic investment reinforces Aditya Birla Fashion & Retail's commitment to strengthening its presence in the digital fashion space through targeted brand acquisitions and partnerships.